Apple’s Announcements in Scary Fast Event

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The GPU also brings new rendering features to Apple silicon, including hardware-accelerated mesh shading.

Apple unveiled its latest MacBook Pro, iMac computers, and three new chipsets during their ‘Scary Fast’ event, targeting professional users. The new M3, M3 Pro, and M3 max chips will power these devices.

The company announced that it has re-engineered its graphics processing units (GPU), an area where Nvidia is a major player.  Emphasizing its attention on business users, Apple showcased a new secure screen sharing feature during its recent event, allowing users to access their computers remotely. 

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Apple’s Mac business has experienced significant growth, with its market share nearly doubling to around 11% since 2020. This boost came after Apple transitioned from Intel chips to its own custom-designed ones.

Instead of merging a central processor unit (CPU) from Intel with a GPU from Nvidia like some competitors, Apple has integrated both components into its Apple silicon chips, which it contends offers superior performance compared to competitors.

In the U.S., the 14-inch MacBook Pro is priced from $1,599 and the 16-inch variant from $2,499. The newly introduced iMac with the M3 chip series will start at $1,299. While some of these products will be available next week, others are slated for release later in November.

Apple’s proprietary chips, which utilize design technology from Arm Holdings, have provided its Macs with superior battery life and enhanced performance for certain tasks compared to computers running on Microsoft’s Windows OS.

Apple’s market disruption has prompted Qualcomm to intensify its focus on developing Arm-based chips for Windows PCs. Just last week, Qualcomm announced its intention to launch a chip that promises to be faster and more power-efficient than some of Apple’s offerings. Nvidia is also setting its sights on entering the PC sector by as soon as 2025.

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