- LED video displays managed to buck the trend as new verticals and rental applications are enjoying booming growth rates
- In the LED video display market, a single unit corresponds to a square meter
- Three to 4.99 mm size remains the most popular pixel-pitch category
The worldwide LED video display market achieved spectacular growth in 2019, with revenue rising by 34.7 per cent as demand surged for fine pixel pitch (FPP) products. Global LED video display market revenue totaled $5.7 billion in 2019, up from $4.2 billion in 2018, according to the Omdia LED Video Displays Intelligence Service. Quarterly revenue peaked in the fourth quarter of 2019, at $1.8 billion, up 15.9 per cent from $1.6 billion in the third quarter.
“An increasing number of traditional LCD companies jumped on the FPP LED video bandwagon in 2019, intensifying the level of competition in the market,” said Julie-Anne Badier, senior analyst, digital signage and professional displays at Omdia.
She added, “The competitive battle will only escalate in 2020 as FPP continues to get finer and LED video display technology spreads to more application areas.”
FPP products, as per Omdia, are opening new opportunities for LED video displays, providing a level of image quality that previously could only be supported by LCD or OLED displays. FPP LED video displays potentially could replace existing flat-panel display technologies in a range of applications, including retail, public space and corporate, to name a few.
In an example of the technology’s proliferation, Samsung in 2019 announced the availability of The Wall Luxury, a massive, 292-inch 8K MicroLED television designed for high-end residential use, further expanding into commercial space with the introduction of The Wall for Business at 2020 ISE earlier this year.
The top five players
Unilumin in 2019 led global LED video display revenue market, with a 16.9 per cent share, according to Omdia. During the same period, Absen topped overseas revenue, consisting of the global market excluding China, while Leyard maintained the lead in FPP revenue.
Unilumin is consistently ranked among the top-two brands for revenue market share for all pixel pitch categories, with the only exception of parts in the >=20.00mm size range. The brand held 16.9 per cent of the global revenue share in 2019.
Absen led the overseas market, i.e., the global market excluding China, with a 17.2 per cent revenue share. The company benefitted from its strong position in the rental market, with more than 31.1 per cent of shipments in 2019.
Ranked second overall, Leyard generated 64.4 per cent of its 2019 revenue from the <=1.99mm FPP category, increasing its share from 55.8 per cent in 2018. Leyard remained the global leader for FPP, both in revenues and units.
A fierce battle is raging in the <=0.99mm category between Leyard and Unilumin. Together, these two brands accounted for 70.6 per cent of <=0.99mm pixel pitch revenue in 2019.
