Wipro Lighting Exclusively Partners With Israeli Aura Air

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  • This partnership will enable Wipro Lighting to add the indoor air quality management business to its portfolio
  • Aura Air is a publicly listed company with the Tel-Aviv Stock Exchange (TASE)

A smart lighting products & solutions company, Wipro Lighting, recently entered into an all-India exclusive partnership with Tel-Aviv-headquartered smart air purifier maker, Aura Air. With this alliance, Wipro Lighting will gain exclusive access to all enterprise offerings of Aura Air for India. The development bears significance as the need for cleaner indoor air in the enterprise space is rising, especially in India.

It is noteworthy that this partnership will enable Wipro Lighting to add the indoor air quality management business to its portfolio. The partners aim to provide state-of-the-art solutions in the Indian market. Interestingly, the partnership’s flagship enterprise product in India will consist of IoT air purifiers, a cloud-based dashboard and a suite of mobile apps. The companies believe that it will provide a holistic approach to monitoring as well as improving air quality in line with global standards.

Anuj Dhir, VP & Business Head for Commercial & Institutional Business remarked, “This partnership is in line with our vision to expand and diversify into adjacent sectors. We are aiming to grow beyond lighting and seating solutions. In the post-pandemic scenario, the awareness and demand for better indoor air quality have seen an uptick in corporate and business spaces. We intend to provide these services to our existing institutional clients with exclusive access to all enterprise offerings of Aura Air for the Indian geography. We are confident in the technology and expertise Aura will bring to the table. We are striving to become the one-stop solution for all our B2B clients in the evolving landscape of interior and design today focused on employee health and wellness. It will help us offer a bouquet of solutions to our customers to create Healthy Workspaces for their employees.”

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Notably, Aura Air claims to manufacture the world’s smartest air management products that are data-driven and use cutting-edge technologies for real-time monitoring and management of indoor air quality (IAQ). Aviad Shnaiderman, Global CEO of Aura Air, commented on the latest alliance: “This partnership with Wipro Lighting, is a true testament that Aura Air is here to stay. Aura Air technology is extremely successful in filtering viruses of all kinds, and this has been validated by NABL-accredited laboratories and various studies across India. Through Wipro Lighting, Aura Air will be making its products available to enterprise customers across India to monitor and clean the air they breathe.”

Bharadwaj PV, MD of Aura Air in India said that the partnership between Wipro Lighting and Aura Air is a perfect match. “The IoT-based air purification technology with software API-based integration capabilities of Aura Air coupled with the market reach and knowledge of Wipro Lighting will be a very attractive proposition for the Indian businesses. Through this relationship, all products, spares and services will be made available in India for Aura products.”

1992-born Wipro Lighting is a part of Wipro Consumer Care and Lighting. Today an LED lighting champion, the company started off to manufacture and market lighting products. It is present across application areas like modern workspaces, industries, retail, healthcare, pharmaceutical firms, roads & highways and landscapes.

Israel-based Aura Air was founded by brothers Eldar Shnaiderman and Aviad Shnaiderman in 2018. Aura Air is a smart, IoT-enabled air purifier that helps to monitor indoor and outdoor air quality in real time through its inbuilt sensors. Aura Air is currently sold in 87 countries and used by the Sheraton, Hilton, CBRE, Subway, Coca-cola, and Audi among others.


 

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