Samsung Electronics plans to include Internet-enabled sensors across its devices which can help the company get usage pattern data.
Rishi Suri, Director, Consumer Electronics, Samsung India, Internet of Things (IoT) notified that the sensors will be an integral part of every device — from TVs to washing machines. He pointed out to the newly launched washing machine, which comes with a combination of washer-dryer machine and with Internet-enabled capabilities that can be controlled through smartphones.
Named as FlexWash, the machine combines two washers and a dryer in a single system, can handle multiple loads and is priced at ₹1,45,000, company executives informed media.
Further, the machine comes with a 23-kg capacity and is equipped with IoT technologies. Apart from washing machines, Samsung Electronics makes TVs, smartphones, wearable devices and other digital appliances.
This is a part of Samsung’s larger vision of moving beyond products but to have a technology backbone that can give them data-powered insights into all their products.
Samsung India has taken this approach to its other products — starting off with high-end television sets. Part of this push is also due to the aspiring demands of consumers. Manish Sharma, President and CEO, Panasonic India and South Asia explains that consumers are seeking a smartphone-like experience across almost every other household product that they use.
By Baishakhi Dutta