Rabyte ties up with Sony to distribute its CCTV chipsets in India


By Srabani Sen

Sony's CCD (L) and Effio-E-security cameras

The government, private businesses and individuals are investing significantly in installing and upgrading their security infrastructure. This is not for security purposes alone but also to improve the productivity of employees. As a result, the demand for security products has been growing faster than 20-30 per cent over the recent past.

However, manufacturing of security products in India is still a big challenge, as none of the components are available locally. “We source 70 per cent of the components from other countries. Moreover, the grey market is another deterrent to our growth. Despite the demand, there is negligible manufacturing of CCTVs within the country,” comments Sanjeev Sehgal, managing director, Samriddhi Automations Pvt Ltd, a manufacturer of CCTV cameras.

Solution to non-availability of components

The challenge of non-availability of components for CCTV cameras can be resolved to a large extent, as Sony has appointed Rabyte Electronics, a global distributor of semiconductors, passives, interconnect and electro-mechanical components, as its authorised distributor in India. Besides selling Sony CCTV chipsets to the Indian CCTV manufacturers, Rabyte will also provide technical support to those using Sony CCTV chipsets in their designs.

“We entered into this distribution agreement with Sony to promote manufacturing of board cameras based on CCD and CMOS image sensors in India. This effort will definitely help in increasing local manufacturing of CCTV cameras and lead to good quality products being available to the Indian consumers,” states Rajiv Batra, managing director, Rabyte Electronics.

Rabyte will be selling Sony’s SS11RM (420-540TVL) and the recently launched EFFIO-E 960H (650-700TVL) solutions in India. The CCD technology ensures bright and clearly detailed images, even in low light conditions, besides high resolution image quality and low light sensitivity. “Our skilled engineering team and our supply chain capabilities, combined with Sony’s world class image sensor technologies and its capability to transfer manufacturing knowhow to customers, will encourage the CCTV manufacturing industry in India,” adds Rajiv Batra.

A complete solution

Camera manufacturing is not merely about assembling components, which need to be modified to suit light conditions at target locations. Setting up backlight compensation, contrast ratios and other technical parameters make a camera unique. The technical team at Sony imparts such knowhow to the manufacturers to make cameras that adapt to different light conditions. Sony encourages building local brands that are strong both technically and on quality, and Rabyte’s field application engineers (FAE) will provide this support to the local manufacturers.

In the CCTV segment, Rabyte offers single window solutions to CCTV camera manufacturers for electronic components. It offers components from principals like Sony, Renesas, Rohm, JRC, Murata, TDK, NEC-Tokin, Epson, NXP, Fujitsu Semiconductors, Yageo, etc.


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