Microsoft Joins HKTDC to ‘Go Beyond Your Limits’

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  • The combined initiative is targeted at the digital transformation of local SMEs and nurturing the next-gen talent
  • It will integrate teaching, consulting and practical knowledge sharing in order to help youngsters build their entrepreneurial career

The Hong Kong Trade Development Council (HKTDC) and Microsoft Hong Kong recently entered into a new partnership to launch the ‘Go Beyond Your Limits’ Programme. The two main goals of the ‘Go Beyond Your Limits’ Programme are: Promote (Small and Medium-sized Enterprises) SME digitalisation to increase operational efficiency & Nurture young talents. The official statement released by HKTDC said that the combination of best-in-class technology, practical learning and comprehensive support programs will expedite SME’s digital transformation and workforce competitiveness.

HKTDC Deputy Executive Director, Dr Patrick Lau stated: “Our Transformation Sandbox (T-box) has helped more than 2,400 Hong Kong enterprises over the past two-plus years to realise different business transformation goals. Some of the most commonly seen goals relate to digitalization, which is undoubtedly a powerful tool for companies to reshape their business, enhance their competitiveness and drive innovation. The HKTDC is delighted to partner with leading global technology company Microsoft Hong Kong to jointly launch the ‘Go Beyond Your Limits’ Programme.”

Trade Ambassador Programme

Dr Lau further suggested that the aim is to integrate teaching, consulting and practical knowledge sharing, as it will help SMEs in T-box to make good use of digital tools, and to equip tertiary students joining the HKTDC Trade Ambassador Programme (TAP).

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It is noteworthy that TAP was launched in 2007 to help the younger generation equip themselves for future entrepreneurship, career development, as well as broaden their business horizons.

Cally Chan, General Manager of Microsoft Hong Kong & Macau, commented: “Microsoft Hong Kong is committed to empowering local SMEs to accelerate digital transformation and uplift businesses across Hong Kong. Through a holistic approach that encompasses Microsoft’s technologies such as Microsoft 365 and Dynamics 365 (ERP), one-to-one diagnosis and advising on funding applications for SMEs, we hope to empower them to do more with less and assist them to identify new market opportunities. For decades, we have focused on upskilling next-gen talent, digital empowerment and making the best technology available to enable SMEs to thrive and scale their business. We’re excited to be a part of the HKTDC’s ‘Go Beyond Your Limits’ Programme in conjunction with T-box and TAP and we look forward to creating synergies that can inspire more local businesses and support talent development across different sectors in Hong Kong.”

Set up in 1966 as a statutory body, HKTDC aims to assist and develop Hong Kong’s trade and promote it as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs.


 

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