Flex CEO Revathi Advaithi, who started with the benign manufacturing field and now sits at the helm of this multinational company, considers the growing Indian population as the driver of development initiatives like Smart Cities. The policy strategy, facilitation of ease of doing business and ‘minimum government’ concept is working as a great incentive for businesses to grow and flourish, she opines. As per Advaithi, this further helps in attracting foreign investments into the country. The 54-year-old chief executive of Flex explains that the dual status of Domestic Tariff Area (DTA) and Special Economic Zone (SEZ) has been advantageous for its Chennai Industrial Park. The production and delivery of advanced tech products for domestic supply and exports, without any customs duty, has been possible due to initiatives. With the expanding stature of local manufacturing, there seems ample opportunity to witness accelerated growth.
Customers nowadays look for ‘Made in India’ strategy to boost the growth markets. Also, there seems to be a particular interest in manufacturing complex industrial, automotive and cloud enterprise and communications (CEC) products in India. Based on customers’ preferences, India is one of the top 10 strategic markets globally for Flex. She further adds, “We are seeing growth in India with automotive, particularly around the EV segment.”
Advaithi says, “We are helping key customers in developing and providing new solutions to adopt new and advanced technologies like internet of things (IoT), data centers, urban mobility and advanced power solutions to make urban living more efficient and connected.”
Flex, as one of the successful electronics companies, started operating in India around 2001 and has been making a range of products. It now has a total of three sites in Andhra Pradesh and Tamil Nadu, which span over 1,086K square feet and develop lifestyle, automotive, consumer devices, industrial and communication products, catering to customers around the world.