Exide plans expansion across India

- Advertisement -

Exide Industries, the top lead acid battery maker, is going aggressive in protecting its turf by significantly expanding reach across the country this year as it battles uncertainties on the demand front particularly from the automotive sector and a volatile raw material scenario, says a DNA report.

“Your company is presently operating from 204 locations and has plans to increase its presence in more than 250 cities within the next 18 months,” Exide told shareholders in its annual report for 2011-12.

The reason for guarding its dominant position in the automobile battery segment — four-wheelers and two-wheelers — has also been explained.

- Advertisement -

“Due to a buoyant automobile industry in India, new players are entering the battery business. Though competition is always beneficial for both the customer as well as the seller, at times it may lead to unfair trade practices and predatory pricing which may create severe pressure on margins,” the report said.

The move is concurrent with efforts to restructure dealers’ incentives in a bid to make them go for higher volumes and also to cut rivalries among them, as disclosed by the management in a recent conference call with analysts.

Even as competition heats up in the automobile battery segment, where Exide is the clear market leader with 72 per cent share in four-wheeler OEM and 71 per cent share in the two-wheeler segment, subdued demand outlook remains worrisome though the company remains bullish on the long term prospects.

“As per the current indications, the automobile industry is poised for challenging times with uncertainties on the demand side in coming months, which hopefully is only a short term phenomenon. We believe the total automobile market is expected to grow by double digits annually for the next five years,” Exide chairman RG Kapadia said in his report.

The battery maker is bullish as India is gradually becoming a major manufacturing base for export of cars, utility vehicles and tractors.

- Advertisement -

Related Artcles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Buzz

Intel, Digital India, CPU

Intel Reports Loss Of $664 Million For Q4

0
The Wall Street stock came tumbling down after the Intel forecast suggested a loss for the next quarter as well. Intel Corp missed the earnings...

STMicroelectronics Tops Estimates With 24.4% YoY Increase in Q4 Revenue

0
STMicroelectronics' upbeat earnings resulted in a 9% jump in shares leading to a 52-week high of 43.10 euros on the EPA exchange. Semiconductor manufacturer STMicroelectronics...

Otodata to Use Ericsson’s IoT Accelerator; Aims For Global Expansion

0
Otodata is working with Ericsson and Bell to embed SIM cards into its devices, allowing them to work on the public cellular network ...

Exclusive

Otodata to Use Ericsson’s IoT Accelerator; Aims For Global Expansion

0
Otodata is working with Ericsson and Bell to embed SIM cards into its devices, allowing them to work on the public cellular network ...

Morse Micro & Chicony to Launch Wi-Fi CERTIFIED HaLow IoT Security Cameras

0
The HaLow cameras propose to support both indoor and outdoor environments, allowing users to monitor entire locations without the need for cabling or Wi-Fi...

Rivian & Clearloop to Charge EVs With Carbon-Free Renewables

0
Rivian’s Clearloop-supported new Waypoints electric vehicle charging site, with its industry-standard J1772 plug, was inaugurated in Paris Carbon solutions platform Clearloop and US-based all-electric trucks,...

Important Sectors

Intel, Digital India, CPU

Intel Reports Loss Of $664 Million For Q4

0
The Wall Street stock came tumbling down after the Intel forecast suggested a loss for the next quarter as well. Intel Corp missed the earnings...

STMicroelectronics Tops Estimates With 24.4% YoY Increase in Q4 Revenue

0
STMicroelectronics' upbeat earnings resulted in a 9% jump in shares leading to a 52-week high of 43.10 euros on the EPA exchange. Semiconductor manufacturer STMicroelectronics...

Otodata to Use Ericsson’s IoT Accelerator; Aims For Global Expansion

0
Otodata is working with Ericsson and Bell to embed SIM cards into its devices, allowing them to work on the public cellular network ...

Morse Micro & Chicony to Launch Wi-Fi CERTIFIED HaLow IoT Security Cameras

0
The HaLow cameras propose to support both indoor and outdoor environments, allowing users to monitor entire locations without the need for cabling or Wi-Fi...

North India’s Largest Floating Solar Project Set Up in Chandigarh

0
Chandigarh Renewable Energy and Science & Technology Promotion Society undertook the two projects to generate over 35 Lac kWh of solar energy per year In...

Manufacturing

Australia

Tesla To Invest $3.6B In Nevada Gigafactory

0
The latest investment by Tesla comes at a time when US automakers are heavily investing in electric vehicles and batteries. Tesla said that it would...
Piyush Goel

Apple To Raise India Production to 25%, Says Piyush Goyal

0
Apple currently manufactures iPhone 11, 12, 13 and 14 models at the Foxconn facility while iPhone SE and iPhone 12 are assembled at the...

Global Connector Maker Bel Fuse Appoints New Global Head of People

0
Bel Fuse said that the newly created position would empower the global connector maker in its cultural transformation journey.  Global connector manufacturer Bel Fuse Inc....

Gogoro, Belrise form $2.5B JV with Maharashtra for EV charging stations

0
The equal stakes partnership will form an infrastructure company that owns battery swapping and EV charging stations across the state of Maharashtra. The state government...

Aries, Emdalo Team Up To Develop RISC-V FPGA Module

0
Aries will incorporate PolarFire FPGA architecture for its two M100PF and M100PFS system-on-modules (SoM).  Germany-based Aries Embedded has partnered with Emdalo Technologies to develop embedded...