Duracell, Energizer End Lawsuits Over Battery Life Claims: Report

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  • Energizer sued Duracell in Sept. 2019 over claims the then-new “Optimum” batteries were more powerful and lasted longer than rival batteries
  • Duracell sued Energizer a year later, challenging claims that the latter’s MAX batteries lasted up to 50 per cent longer than “basic” alkaline batteries

As per a report by Reuters, the makers of Energizer and Duracell batteries have ended two lawsuits accusing each other of advertising false claims to consumers about battery life. The report added that as per the filings in the the Manhattan federal court, Energizer Holdings Inc and Duracell, the battery unit of Warren Buffett’s Berkshire Hathaway Inc, agreed to voluntarily dismiss competing lawsuits filed there.

Sought damages for false advertising

The report added that Energizer sued Duracell in Sept. 2019 over claims the then-new “Optimum” batteries were more powerful and lasted longer than rival batteries. As per the report, Duracell sued Energizer a year later, challenging claims that the latter’s MAX batteries lasted up to 50 per cent longer than “basic” alkaline batteries.

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The report said that both the companies sought damages for false advertising under New York law and the federal Lanham Act and halts to any improper advertising. Duracell said it recently held a 45 per cent share of the U.S. market for alkaline household batteries and Energizer had a 26 per cent share.

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