Chinese display panel maker BOE Technology has forayed into the Indian market as the company expects good opportunity in the consumer electronics segment in New Delhi.
The Beijing-headquartered firm has aggressive expansion plans for both business-to-business and business-to-consumer category, following rapid growth of TVs, mobile phones and Internet of Things (IoT) markets.
According to PTI, BOE Chief Strategy Marketing Officer Leono Guo has said that India’s TV and mobile consumer markets are growing at a rapid pace and, coupled with IoT (that) offers tremendous opportunity for BOE Technology Group.
BOE India is promoting display, intelligent systems, health services and products in the Indian market.
However, on being asked that whether BOE has any plans to set up a manufacturing unit here in India, Guo said the company has no such plans.
BOE’s products are used in applications including mobile phones, tablets, notebooks, monitors, TVs, vehicle displays, digital information displays, healthcare, finance, and wearable devices.