Virtual Opportunities For Everyone to Experience IFA Berlin 2020

- Advertisement -
- Advertisement -
  • There will be a tight limit on the number of physical attendees at the event
  • IFA Berlin is taking the invite-only route for its year 2020 edition
  • IFA will offer everybody virtual opportunities to be part of the IFA Berlin experience

IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin, based on a special concept that puts health and safety first. Taking place over just three days, from third to fifth September, this year’s IFA 2020 Special Edition falls well within the restrictions imposed by the COVID-19 pandemic.

“After all the event cancellations during the past months, our industry urgently needs a platform where it can showcase its innovation, so that it can recover and rebound. The recovery of our industry starts here at IFA Berlin. While virtual events were useful, they were missing the immediacy, hands-on experience and human connections that make events like IFA Berlin so incredibly useful,” Jens Heithecker, the Executive Director of IFA Berlin.

An invitation-only event

The concept for IFA 2020 was developed in close collaboration with public health authorities in Germany to ensure the health and safety of all participants. The organizers will make sure that social distancing, careful crowd control and other effective public hygiene measures are all in place. As a result, IFA 2020 will not be open to the public, but run as an invitation-only event.

- Advertisement -

This year’s IFA will effectively be run as four stand-alone events, with not more than 1,000 attendees for each event per day. While the organizers hope that the overall public health situation will improve between now and September, they have decided to err on the side of caution and meet the strictest safety standards possible.

IFA global press conference

IFA has moved its Global Press Conference, which usually takes place in April, to September and turned it into this year’s Global Showcase for Innovation and Technology. The Global Press Conference will invite around 800 journalists covering 50+ countries to Berlin, so brands and manufacturers will be able to show journalists their latest products and devices.

All keynotes and company press conferences will take place on just two or three keynote stages curated by IFA. This keeps the numbers down for the on-site production staff and ensures that the highest hygiene standards are observed both on stage and in the seating area for media. In addition to company press conferences, industry partners will have the chance to create smart company and brand presentations for interviews and further talks with media representatives.

For journalists, this will be the most efficient way this year yet to cover the technology stories their audiences are interested in; it’s their first opportunity after the beginning of the pandemic to see all of this year’s innovation and new products all in one place, and they can organize face-to-face interviews with the spokespeople for brands.

The opening keynote for this year’s IFA will be delivered by Cristiano Amon, the President of Qualcomm. Qualcomm’s president said he is looking forward to giving the keynote and addressing the importance of connectivity during these unprecedented times. Amon will speak about the company’s latest developments in 5G, AI and other key technologies that will drive the future of the Internet and deliver the devices and capabilities the world needs.

IFA NEXT meets IFA SHIFT Mobility

For this year only, IFA will combine its two innovation platforms – IFA Next and SHIFT Mobility – for an exclusive live event for the international tech community. The event will bring together technology start-ups and companies in the connected mobility sector, to help them get the much-needed lifeblood of publicity and industry connections. For innovators, disruptors, tech journalists and digital influencers interested in the cutting edge of technology, this will be the year’s most important event to attend.

IFA Global Markets

During the past three years, IFA Global Markets has grown to become Europe’s largest sourcing show for OEMs and ODMs. Now it will be this year’s first dedicated sourcing show in the world. The message from IFA’s industry partners has been clear: the industry needs a sourcing show to repair and restructure its supply chains hit by the disruption of the COVID-19 pandemic.

IFA Business, Retail & Meeting Lounges

Every year, IFA Berlin is the most important marketplace for consumer electronics and home appliances. In 2019, for example, brands and retailers struck deals worth more than 4.7 billion euro during the event in Berlin.

While the pandemic will make it impossible to replicate this level of deal-making and networking, IFA Berlin will curate the IFA Business, Retail & Meeting Lounges to give brands and manufacturers the much-needed opportunity to meet retailers in a safe and efficient manner ahead of the year’s all-important shopping season.

Virtual IFA Experience

The organizers know that interest in attending IFA 2020 will far outstrip the available places, while some people may still be subject to travel restrictions. That’s why IFA will offer everybody virtual opportunities to be part of the IFA Berlin experience.

Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics GmbH, the organizer of IFA, said, “IFA Berlin is the most important event for the consumer electronics and home appliances industry. These past few weeks, we have worked very closely with the IFA team to develop a concept that gives all our industry partners the platform they need to talk about their innovations.”

Dr Christian Göke, CEO of Messe Berlin, commented, “Our IFA team really has pulled out the stops for this one. I’m incredibly proud of how they have tackled this challenge and come up with a solution for IFA 2020.”

- Advertisement -

Related Artcles

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Exclusive

Ascend Performance Materials: Pioneering Innovation in the Electronics Sector

0
Bridging material advancements in plastics and technological progress, Ascend leads with customised solutions for a safer, reliable and greener tomorrow. Q. How would you explain...

DigiKey Expands Portfolio With 3PEAK

0
This collaboration adds amplifiers, interface components, data converters, and more, catering to industries such as communication, industrial, medical, and automotive.  In a strategic move aimed...

“Automotive And Medical Will Adopt More Printed Electronics”

0
The automotive industry is experiencing a revolution. But is this revolution limited to the evolution of powertrains? Salil Musale, MD, Naxona (Astarc Group), chats...

Buzz

Log9 Materials Partners With Zeta Energy To Innovate Advanced Battery Systems

0
The collaboration presents substantial advantages for both companies. Zeta Energy's sophisticated lithium-sulfur materials could enable Log9 to enhance overall cell performance, opening up new...

Tata, Shell To Deploy EV Charging Stations Across India

0
This partnership between two industry leaders is anticipated to significantly accelerate the advancement of India's electric vehicle (EV) sector into its next stage. Tata Passenger...

Vulcan Energy Begins Lithium Chloride Production In Germany

0
Listed in both Australia and Frankfurt, the company has secured offtake agreements with automakers such as Volkswagen, Stellantis, and Renault. It reported that its...

Important Sectors

Log9 Materials Partners With Zeta Energy To Innovate Advanced Battery Systems

0
The collaboration presents substantial advantages for both companies. Zeta Energy's sophisticated lithium-sulfur materials could enable Log9 to enhance overall cell performance, opening up new...

Tata, Shell To Deploy EV Charging Stations Across India

0
This partnership between two industry leaders is anticipated to significantly accelerate the advancement of India's electric vehicle (EV) sector into its next stage. Tata Passenger...

Vulcan Energy Begins Lithium Chloride Production In Germany

0
Listed in both Australia and Frankfurt, the company has secured offtake agreements with automakers such as Volkswagen, Stellantis, and Renault. It reported that its...

IESA & SEMI Collaborate To Advance India’s Semiconductor Aim

0
In a significant development that bodes well for the nation's semiconductor sector, the India Electronics and Semiconductor Association (IESA) established a strategic partnership with...

Tessolve And NXP Semiconductors Team Up For Connected Cluster

0
This partnership will deliver a flexible, user-friendly platform that enhances the user experience while prioritizing safety and efficiency. Tessolve has announced a strategic collaboration with...

Manufacturing

Log9 Materials Partners With Zeta Energy To Innovate Advanced Battery Systems

0
The collaboration presents substantial advantages for both companies. Zeta Energy's sophisticated lithium-sulfur materials could enable Log9 to enhance overall cell performance, opening up new...

Vulcan Energy Begins Lithium Chloride Production In Germany

0
Listed in both Australia and Frankfurt, the company has secured offtake agreements with automakers such as Volkswagen, Stellantis, and Renault. It reported that its...

Tessolve And NXP Semiconductors Team Up For Connected Cluster

0
This partnership will deliver a flexible, user-friendly platform that enhances the user experience while prioritizing safety and efficiency. Tessolve has announced a strategic collaboration with...

Tesla Starts Making Cars In Germany For India Exports This Year

0
A Tesla team is set to visit India this month to scout locations for a car manufacturing plant, with an estimated investment of around...
Sona Comstar

Sona Comstar Earns Second PLI Certification For Electric Two-Wheeler Hub Motor

0
In 2021, the government launched a five-year output-linked incentive scheme with a budget of Rs 25,938 crore to enhance local production of advanced automotive...