Tse, who joins as general manager, is a British national and has played a key role in the company’s expansion in many global markets
Xiaomi Global’s Alvin Tse has been appointed as the head of its Indian business.
He succeeds Manu Jain, who had moved on last year to a global role as group vice-president and has been operating from Dubai.
Tse, who joins as general manager, is a British national and has played a key role in the company’s expansion in many global markets.
“Alvin will join hands with the Xiaomi India leadership team and support the company’s next phase of growth. Educated at Stanford University and has worked across four of the largest smartphone and internet markets in the world, Alvin enjoys bridging markets, people, and opportunities,” Xiaomi said in a statement.
Alongside, Anuj Sharma, country director for Xiaomi’s spin-off brand Poco India, will return to Xiaomi India as chief marketing officer. The company said he would play an instrumental role in “bolstering Xiaomi’s connect with consumers” in India.
Before Tse’s appointment as head of India operations, the Chinese company’s India operations were being handled by chief operating officer Muralikrishnan B., chief business officer Raghu Reddy, and chief financial officer Sameer B.S. Rao. The trio will continue to be a strong driving force behind the brand, the company said.
Manu Jain, who led Xiaomi India for seven years, is in charge of International Strategy, including International Marketing and PR in his global role. Jain was summoned by the Enforcement Directorate (ED) in May in an investigation into an alleged violation of the Foreign Exchange Management Act (FEMA). ED has accused Xiaomi India of illegally transferring funds to three entities outside India in the name of royalty payments. Last month, ED also seized assets worth over ₹5,500 crore from Xiaomi India.