Report : Premium Smartphone Sales In India drop 32% in June 2020 Quarter

- Advertisement -
  • Samsung and Apple are expected to launch their 5G devices soon
  • OnePlus has also regained its top position in the India premium smartphone market with 29 per cent share
  • Xiaomi, OPPO and Vivo entered the ultra-premium segment

According to a report, India’s smartphone shipments in the premium segment (over Rs. 30,000) declined 32 per cent year-on-year to over 1 million in June 2020 quarter on account for disruption related to the COVID-19 pandemic, according to a research published in a leading daily. The report also revealed that the nationwide lockdown for almost 40 days led to almost zero shipments in April which also contributed to the decline.

New launches like OnePlus 8 series 5G in premium segment and re-entry of Apple in affordable premium segment kept the momentum alive in the market, it said.
Also, the quarters also witnessed more vendors focusing on the ultra premium segment for better profitability and to increase brands mind share in the Indian market.

Apple stands third in the premium shipment share 

The report also shared that 5G has become standard in the ultra-premium segment and Samsung and Apple are expected to launch their 5G devices soon.

- Advertisement -

OnePlus has also regained its top position in the India premium smartphone market with 29 per cent share in the said quarter leaving Samsung behind. On the other hand, Apple fell to the third spot in the premium shipment share during the quarter due to intensifying competition.

India’s premium smartphone market is shaping up as OEMs are now changing their strategies to target consumers in all price tiers. Xiaomi, OPPO and Vivo entered the ultra-premium segment. With this, the segment no longer remains an oligopoly of Samsung, Apple and OnePlus. It cited the example of Vivo V19 that gained the second spot in the premium segment within the initial quarter of launch.

- Advertisement -

Most Popular Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Exclusive

Crompton Greaves Starts Kitchen Appliance Manufacturing In Vadodara

0
This move aims to boost product quality and operational efficiency, enhancing the delivery of innovative, high-quality kitchen solutions to meet growing consumer demands. Crompton Greaves...

Advancing  Manufacturing Sector With New Refrigerator Plant

0
By incorporating advanced backward integration processes, this plant sets to redefine industry standards, promising improved efficiency and reduced environmental impact, while also boosting local...

EV Sales In India Fall Face First From March to April 2024

0
Electric Vehicle sales, across segments, have fallen short of the promise the sector was witnessing over the last few months. Despite the extension of FAME scheme for...

Buzz

Progress And Challenges In Autonomous Commuting

0
Despite over a decade of technological advancements and testing in cities like Phoenix and San Francisco, robotaxis still faces significant hurdles.  Companies like Waymo, Cruise,...

New EV Policy Offers Incentives For Plant And Machinery Investments

0
Investments in creating physical infrastructure such as plants, machinery, charging stations, and other assets developed or acquired by companies will qualify for incentives under...

Battrix’s Dr Yashodhan Gokhale Joins JSW Energy As VP

0
Interestingly, he had started his professional innings in the role of a Research Chemist with Sudarshan Chemical Industries Dr Yashodhan Pramod Gokhale has joined JSW...

Important Sectors

Progress And Challenges In Autonomous Commuting

0
Despite over a decade of technological advancements and testing in cities like Phoenix and San Francisco, robotaxis still faces significant hurdles.  Companies like Waymo, Cruise,...

New EV Policy Offers Incentives For Plant And Machinery Investments

0
Investments in creating physical infrastructure such as plants, machinery, charging stations, and other assets developed or acquired by companies will qualify for incentives under...

Battrix’s Dr Yashodhan Gokhale Joins JSW Energy As VP

0
Interestingly, he had started his professional innings in the role of a Research Chemist with Sudarshan Chemical Industries Dr Yashodhan Pramod Gokhale has joined JSW...

Zevo India Aims For 50% Solar-Powered EVs In Logistics By FY25

0
The company intends to power its electric fleet using solar energy. Solar-powered vehicles, as implied by the name, are electric vehicles that use solar...

EVR Motors Discusses Tech Sharing With Indian OEMs

0
The Israel-based EVR Motors designs Radial Flux Permanent Magnet (RFPM) motors and licenses this technology for manufacturing by OEMs and component makers. EVR Motors, an...

Manufacturing

EVR Motors Discusses Tech Sharing With Indian OEMs

0
The Israel-based EVR Motors designs Radial Flux Permanent Magnet (RFPM) motors and licenses this technology for manufacturing by OEMs and component makers. EVR Motors, an...

Automotive Electronics Industry Growth Prospects And Strategies

0
From electric vehicles (EVs) to autonomous vehicles, discover the challenges, key players, and market segments driving a $136 billion industry revolutionising vehicles and the...
Siemens and CSA

Siemens To Sell Innomotics To KPS For $3.8B

0
Siemens chief financial officer Ralf Thomas expressed his pleasure at the significant progress made in optimizing their portfolio through the sale of Innomotics to...
Siemens and CSA

Siemens Limited Announces ₹1000 Crore Capex

0
In a statement, Siemens announced that it is expanding its factory operations in Goa to address the rapidly growing demand for essential industry components. Siemens...

Atul Aggarwal Named New Managing Director Of Sterling Tools

0
In his new position, Atul Aggarwal, who serves as a whole-time director as well, will lead the company's expansion and development into new verticals. Sterling...