Electronics maker Intex Technologies expects revenue to rise by around 50 percent to reach Rs 6,500 crore this fiscal.
The home grown firm says that the growth is coming back to business after a “turmoil” due to shifting of consumer choice to 4G phones from 3G devices and demonetization drive. The company plans to launch 4G VoLTE devices priced under Rs 7,000 and a 4G feature phone at Rs 1,999 by October to tap the growing demand and fuel its revenue growth.
“Last year we had revenue of around Rs 4,300 crore and this year we are expecting the business of Rs 6,500 crore,” Intex Technologies, Director and Business Head, Nidhi Markanday told PTI. Talking about the “turmoil”, she said that none of the Indian brands had the readiness to enter the 4G segment.
Markanday said that Intex will launch five models of 4G VoLTE smartphones by October priced under 7,000 with 5-8 megapixel camera, 2,400-3,200 mAH battery. The company has also launched six 4G VoLTE smartphones in last three months. “We are looking at around 40-50 percent growth in smartphones sales volumes and 10-20 percent in feature phones,” Markanday said.
Intex will also launch its 4G VoLTE feature phone for Rs 1,999 a unit by October. Markanday said Intex has now become the largest maker of speakers in India and it is ramping up its facility to make LED TVs, washing machines, refrigerator, and air- conditioner.
By Baishakhi Dutta
