Toutche Expands Its Operations in the European Regions

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  • Toutche’s entity in London will be strategic to its global plans, supply chain operations and build a new operating framework for international markets
  • It plans to establish further its global foothold in the lucrative e-bike market that is growing exponentially

Toutche has announced the expansion into new markets and dynamic growth plans overseas. While continuing to grow its presence in India, Toutche is working on expanding its geographic footprint worldwide, with growth expected in the UK & EU regions. It has named its UK entity in London, as the international headquarters in a bid to expand its overseas business and global presence. Toutche’s entity in London will be strategic to its global plans, supply chain operations and build a new operating framework for international markets. It plans to establish further its global foothold in the lucrative e-bike market that is growing exponentially.

Raghu Kerakatty, CEO, Toutche said, “The demand for e-bikes has surged after COVID-19. The pandemic is accelerating the need for individual mobility solutions worldwide. Apart from the increasing consumer preference towards recreational and fitness activities, the adoption of ebikes has become more mainstream. European regions are seeing unprecedented demand, and we see a wider market opening up for eBikes globally.”

Toutche has its state-of-the-art manufacturing and R&D centre established in Mysore and is currently expanding its capacity to 100,000+ bikes a year.

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“eBike sales are expected to reach an estimated 30 million in Europe by 2030 growing at a CAGR of 26 per cent between 2024 and 2030. With Europe as our target market, Toutche will be the first to enter Europe with its own brand, and Made in India ebikes. We have set our sight in capturing a greater pie of this fast-growing e-bike segment with a goal of being one of the Top 10 ebike brands globally by 2026,” he further adds.

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