Sonic Foundry Makes Changes to Support Better Growth

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Madison Wisconsin-based Sonic Foundry Inc with products in video capture, management and streaming solutions recently announced that it is making major organisational changes to support the company’s current transformation and transition to a high-growth and multi-brand business. In an immediate change in the top brass Duane Glader, formerly Senior Vice President for Sales will serve as General Manager of Operations, Sales, and Business Development for Sonic Foundry’s new Global Learning Exchange (GLX) business. Global Learning Exchange (GLX) mainly provides students around the world with cost-effective access to higher education programs which are in tandem with local support resources which include mentors, training and career development opportunities.

Glader’s recent appointment completes Sonic Foundry’s concept for a contemporary corporate structure that is aimed to support its three business lines, Mediasite, Vidable, and Global Learning Exchange, all of which are under the direction of a single, highly experienced General Manager for each business unit. According to a recent announcement, Mike Snavely will serve as the general manager of Vidable and Rob Lipps will continue to serve as the general manager of Mediasite.

This new revamped structure aims to utilise a combination of shared services and dedicated resources distributed accordingly to each of its three business lines and represents a change and an evolution from concentrating on its flagship Mediasite brand to expanding and supporting a wide range of brands.

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Sonic Foundry CEO Joe Mozden, Jr. commented, “Since day one of my tenure with the company, we have focused on transforming Sonic Foundry into a modern, high-growth enterprise by reinvigorating our Mediasite brand and moving aggressively into new markets where we have a right to win. I am highly confident that our three GMs will bring the leadership we need to accelerate innovation, market penetration, and deployment of our Mediasite, Vidable, and Global Learning Exchange businesses.”


 

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