Empower Semiconductor Appoints New VP & GM of China

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Empower Semiconductor, the world leader in Integrated Voltage Regulators (IVRs), is pleased to announce the appointment of Mr. Bob Feng as Vice President & General Manager of China to support the growing demand for Empower’s IVR and advanced E-CAP™ silicon capacitor products in the Greater China region.

Mr. Feng is one of the most respected figures in the industry and has over sixteen years of experience in semiconductor sales, with a strong emphasis on power management and customer service in China and the Asia Pacific market. His background and network of relationships will prove to be invaluable as Empower continues its aggressive growth goals in the region.

“Mr. Feng will be joining the company at a time of great growth and expansion, as we begin to further expand our product portfolio, including the recently announced IVR and E-CAP technology families,” said Steve Shultis, Senior Vice President WW Sales and Marketing at Empower Semiconductor. “Bob’s experience building high-performing teams of executives, along with his expertise in growing technology companies and developing next-generation products will be a vital asset to Empower as we expand our growth in the region.”

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Prior to joining Empower, Mr. Feng was senior director of sales and country manager at Power Integrations.  His earlier experience includes senior sales roles focusing on the China region at Samsung Electronics and STS Microelectronics.  He earned a bachelor’s degree in automation from Xidian University and currently working on the completion of an EMBA at Xi’An Jiaotong University.


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