NVIDIA Partners With MediaTek To Deliver Automotive Solutions

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MediaTek’s smart cabin solutions will run NVIDIA DRIVE OS, DRIVE IX, CUDA and TensorRT software technologies

In a recent update, MediaTek announced a partnership with NVIDIA to deliver a complete range of in-vehicle AI cabin solutions for the next generation of software-defined vehicles. The collaborating parties plan to combine the strengths of their automotive portfolios to provide solutions for “state-of-the-art” connected cars. As per the press release, MediaTek’s smart cabin solutions will run NVIDIA DRIVE OS, DRIVE IX, CUDA and TensorRT software technologies to deliver AI cabin and cockpit functions with cutting-edge graphics, AI, safety and security features.

Quoting Gartner, the statement said that the total addressable market for infotainment and instrument cluster SoCs used within vehicles will reach $12 billion this year. Through this collaboration, MediaTek will develop automotive SoCs integrating a new NVIDIA GPU chiplet with NVIDIA AI and graphics IP.

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MediaTek expects to bolster the capabilities of its Dimensity Auto platform by tapping NVIDIA’s expertise in AI, cloud, graphics technology and software, and pairing with NVIDIA ADAS solutions. The partners aim to deliver an all-around smarter in-vehicle experience.

Vice Chairman and CEO of MediaTek, Rick Tsai remarked, “NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles.” Tsai added that through this special collaboration with NVIDIA, they would together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.”

According to the founder and CEO of NVIDIA, Jensen Huang, AI and accelerated computing are fueling the transformation of the entire auto industry. “The combination of MediaTek’s industry-leading SoC and NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to mainstream.”

1997-born MediaTek Inc. is a global fabless semiconductor company which develops innovative systems-on-chip (SoC) for mobile devices, home entertainment, connectivity and IoT products.

Nvidia Corporation is a technology company based in Santa Clara, California. It is a leading designer and manufacturer of graphics processing units (GPUs).


 

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