LeEco forays into retail stores

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Chinese internet conglomerate LeEco has announced its foray into retail stores with its extremely popular model Le 1s. The company which started its journey in India through online sales and saw immense success now plans to enter the retail segment in a big way. To strengthen its offline presence, the company plans to cover close to 70 percent retail stores across India that contribute to mobile sales, by the end of September 2016.

“We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we’re thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, also plan to have our own wholly owned retail stores across the country,” said COO Smart Electronics Business of LeEco India, Atul Jain.

In India the company had launched three models online and in only 100 days of operation it sold five lakh units which makes it one of the best selling smartphones brands in the country. The company feels that with their increasing focus in the retail segment, now more customers will have access to their products.

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By Atanu Kumar Das

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