Kia Launches K-Charge Initiative With Over 1000 Charging Stations In India

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  • Collaborates with Charge Point Operators (CPOs) Including Statiq, Charge Zone, Relux Electric, Lion Charge, and E-Fill to Enhance EV Infrastructure.
  • Provides Kia Customers with Three Months of Complimentary Charging at Relux Stations.
  • K-Charge Services Accessible via ‘MyKia’ App for Both Kia and Non-Kia Users.

Kia India has launched K-Charge as part of the ‘MyKia’ app, enabling users to locate over 1000 EV charging stations nationwide. This initiative, a first in the industry, also allows non-Kia customers to access Kia’s charging network, helping Indian EV users address Range Anxiety. This step is part of Kia’s effort to improve customer service by integrating multiple functions into a single smartphone app.

For this initiative, Kia India has partnered with five charging point operators: Statiq, ChargeZone, Relux Electric, Lion Charge, and E-Fill. Additionally, Kia has a special agreement with Relux Electric, offering three months of free charging to its customers. These CPOs, integrated into the ‘MyKia’ app by NumoCity Technologies, are known for their comprehensive networks, global practices, and safety standards.

The app’s new features provide added convenience for EV users, enabling them to access a variety of EV services easily. Users can find charging stations on an interactive map provided by Map My India, check charging slot availability, locate a station based on preference, and pay through the app’s wallet service. These user-friendly features streamline the EV charging process and reduce reliance on multiple external apps, aligning with Kia’s goal to use technology to enhance vehicle ownership.

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Hardeep Singh Brar, National Head of Sales and Marketing at Kia India, stated that K-Charge is an initiative to make sustainable mobility more accessible. The integration of K-Charge into the ‘MyKia’ app is a strategic move towards a smoother transition to EVs. Kia plans to expand its charging network by adding more CPOs in the future, believing that such initiatives will encourage the adoption of electric vehicles in India.

Under its ‘EV for All’ vision, which includes the K-Charge initiative, Kia aims to sell one million EVs annually by 2026 and increase this to 1.6 million units by 2030. This goal will be supported by the introduction of various long-range battery electric vehicles (BEVs). In India, Kia’s EV strategy includes launching global EV models and a locally manufactured EV in the RV body style by 2030.

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