IoT-Enabled Tracking Devices Installed in Hapag-Lloyd Containers

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With the aim to boost transparency across the supply chain, the leading ocean carrier Hapag-Lloyd has started to install tracking devices on its containers. These advanced devices will transmit real-time data from each container, thus enhancing visibility. Having a fleet of over 1.6 million dry containers, the IoT devices are first being deployed by Hapag at a container maintenance repair depot in Hamburg.

The COO of the company, Maximilian Rothkopf stated, “We are the first carrier in the industry to undertake such a far-reaching step towards the digitalisation of container shipping.” As per the company, around 200 depots will install these devices on standard containers globally, covering a majority of its dry containers before 2024. Rothkopf further added, “The containers leaving our depots with a tracking device will now be fully visible to us and, in a next step, to our customers as well – whether they are in a warehouse or moving on a truck, train or barge. We believe that the increased transparency has the potential to improve the management of strained supply chains.”

It is interesting to note that the devices integrate energy-harvesting technology with low-power consumption methods. This helps in the transmission of high-frequency data with relative ease. Moreover, ambient temperature measurement, monitoring of any sudden shocks and the supply of GPS data— are also possible.

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Andrea Schöning, senior director of Container Steering at Hapag-Lloyd, said, “In this first rollout phase, it will be important to streamline all processes together with our IoT partners so as to achieve the technology’s full potential.”


 

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