As per IAR, the timing of the new corporate brand aligns with the significant transformation that is taking place across the organization
Global leading provider of software and services for embedded development, IAR, recently announced the launch of the updated brand, with a new logo and visual identity “reflecting the company’s mission.” Moreover, the brand name is changed to IAR. The company noted that the bold refresh of the brand means dropping the ‘Systems’ naming element in favour of a rejuvenated form synonymous with modern technology, advanced computing, and intelligence.
According to IAR, the new brand identity and refreshed logo’s modern look capture the focus on future innovations and the human experience of making our world better, safer, and more agile, indicative of a company on the move. The company is committed to providing cutting-edge embedded technologies for embedded development and embedded security going forward.
The company’s CEO remarked: “IAR was founded in 1983 and has a strong history in delivering the best engineering for the embedded technology space. During the 40 years we have been in business, we have kept challenging and transforming what we do to deliver our customers the best software innovations and the most efficient solutions. Today I am proud to release our updated brand that reflects our mission of enabling our customers to create and secure the products of today and the innovations of tomorrow.”
Lind further added, “As we grow as a company, our new brand reflects our will always to stay young at heart, relevant, and leading the way for a secure and intelligent embedded experience for every person and device on the planet. Now we are taking the next step of our journey.”
Established in 1983, Sweden-based IAR provides software and services for embedded development. The company has sales and support offices all over the world.