Electronics Brand Nothing To Enter TWS Space With Launch Of First Product in June

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Founded by OnePlus co-founder Carl Pei, Nothing’s first product, ‘Ear 1’ will be launched globally, including in India

Nothing, a new consumer technology venture by OnePlus co-founder Carl Pei, on Tuesday, said it will launch its first product in June this year.

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New consumer technology start-up, Nothing, has said that it will launch its maiden product in June this year. Founded by OnePlus co-founder Carl Pei, Nothing’s first product, ‘Ear 1’ will be launched globally, including India. It is backed by CRED founder Kunal Shah.   

In a blog post, CEO Pei said, “ Our mission is to remove barriers between people and technology to create a seamless digital future that looks, lives, and feels like nothing. For those hoping for a disappearing act overnight, Ear 1 falls short.”

“We believe the earphones market was begging for differentiation, space where we can elevate design and deliver value from day one. Additionally, as an area of hyper-growth, the earphones market will provide a fertile backdrop as we strengthen our capabilities and prepare to enter new product categories,” Pei added.

So far, the London-based company has successfully raised $22 million from investors, including GV, Twitch co-founder Kevin Lin, and Reddit CEO Steve Huffman. 

According to IDC, the global shipment of wearable devices reached 153.5 million in the fourth quarter of 2020, witnessing a growth of 27.2 per cent year-on-year, while that for the full-year was at 444.7 million units (28.4 per cent growth). In India, the wearables market posted 144.3 per cent y-o-y growth in 2020, exiting 2020 with 36.4 million unit shipments.

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