Smartphones: Lava Announces Design in India Contest

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  • Lava is inviting entries for designing the next Indian smartphone
  • Students and professionals from Engineering departments can participate in this contest

Indian mobile handset brand, Lava International Limited, has announced the launch of its ‘Design in India’ contest. Through this unique contest, Lava is inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is open for B.Tech/B.E/B. Des/M.Des students/professionals.

Students and professionals from Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest in groups of one to three members and win a chance to work for Lava’s Design-in-India team. The registration process for this contest will be open till ninth July 2020.

“Our country stands at a very important juncture right now. We envision India to be the next global manufacturing hub. We have the potential to be self-reliant too. Through this unique initiative, we want to give the youth of our country a platform to play their part in this nation building process. We invite them to use their creative skills and bring fresh perspectives to our design methods,” Tejinder Singh, head- Product, Lava International said.

Three parts challenge

Lava’s Design in India contest will be conducted in three parts- Ideation, creating a prototype & presentation to the jury. Lava’s Design team will mentor the contestants throughout the competition. Contestants will be judged on three parameters- creativity, functionality & uniqueness.

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The judging panel will be led by Sanjeev Agarwal, chief manufacturing officer, Lava International. At the end of the competition, top three winning teams will get a pre-placement interview opportunity at Lava. They will additionally receive a cash prize of Rs 50000, Rs 25000 and Rs 15000 respectively.

Sanjeev Agarwal noted, “Designing in India has been a very big strength for our brand over the last few years. It not only helped us translate customer insights into products but also let us build unique propositions for our customers. Being mentored by the Lava Design team can be a very meaningful opportunity for the young talent of our country.”

“Lava was the first mobile brand to take a lead in support of this important nation building program and had set up a design team in India, becoming the first brand to design phones in the country. With this ‘Design in India’ initiative Lava is now the only Mobile handset company that makes truly ‘Made In India’ phones with complete control on design and manufacturing within the country,” read Lava’s official statement.

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