Qualcomm Separates Snapdragon Into Standalone Brand


The company has alongside announced a host of other changes for its product and brand identities

Chipmaker Qualcomm is separating ‘Snapdragon’ as a different brand and will no longer produce chips under the name, the company has announced.

“We’ve separated the Qualcomm and Snapdragon brands. Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate,” Qualcomm CMO, Don McGuire said in a blog post.

The company has alongside announced a host of other changes for its product and brand identities, detailing the future of its Snapdragon brand of chips for mobile devices, some of which includes: “A new simplified and consistent naming structure for our platforms makes it easier for our customers to discover and choose devices powered by Snapdragon. This means our mobile platforms will transition to a single-digit series and generation number, aligning with other product categories — starting with our newest flagship Snapdragon 8-series platform.” and new colours which the company will introduce new representative colours for Snapdragon including Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold.

“5G has become ubiquitous across our Snapdragon Portfolio eliminating the need to call it out specifically on assets. Moving forward, with Snapdragon connected platforms, 5G will be a given,” McGuire added in his blog post.

“As we look to the future and anticipate continued growth across platforms, features and experiences, it’s time to reflect on the bold steps taken to grow Snapdragon into a leading cross-category technology brand and prepare for what’s next,” McGuire said.

“As our audience grows and affinity builds, Snapdragon will be at the heart of more devices than ever before, inspiring new fans around the world,” McGuire added.

Additionally, its automotive portfolio is now 100 per cent Snapdragon branded at the platform and experience layer level for instance, Snapdragon Ride Platform and Snapdragon Digital Chassis.

“We’ve entered a new era for our Snapdragon brand, which will always stand for premium performance. And we’ll continue to build upon the brand as we do our technology, rising beyond the expectations of consumers and creating the premium experiences they deserve,” the CMO concluded.


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