MediaTek Introduces New Chipsets, Focuses on Budget Smartphone Makers

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  • The new chipsets include MediaTek HyperEngine game technology, premium imaging, and camera support
  • The chips feature integrated 4G LTE WorldMode modems including dual 4G SIM support

MediaTek, a fabless semiconductor company, has launched its newest chips in the smartphone gaming-focused G series – the MediaTek Helio G25 and G35. Targeting the global smartphone user base, the new chips, as Mediatek informed, enable device makers to design innovative, feature-rich smartphones, at competitive prices.

“Mobile gaming is now the preferred mode of entertainment across market segments, and MediaTek expanded its G-series to meet the huge demand for competitively priced, mainstream gaming smartphones,” said Dr. Yenchi Lee, deputy general manager, Wireless Communications Business Unit, MediaTek.

He added, “The MediaTek Helio G25 and G35 chips offer smartphone users premium features included in our other G-series family, including enhanced power efficiency, optimum performance, seamless gameplay, and enhanced photography.”

Operating up to 2GHz & 2.3GHz

Both chips are powered by Arm Cortex-A53 CPUs, operating up to 2GHz & 2.3GHz for the MediaTek Helio G25 and G35 chips. The chips feature IMG PowerVR GE8320 GPUs, with speeds of up to 650MHz and up to 680 MHz for the MediaTek Helio G25 & G35, respectively. Both the MediaTek Helio G25 and G35 have optimal power efficiency due to an advanced 12nm FinFET production process which comes combined with MediaTek HyperEngine’s intelligent power management.

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“When the Wi-Fi signal is weak, the technology intelligently triggers Wi-Fi & LTE concurrency within milliseconds, to ensure a lag-free connection. MediaTek HyperEngine also lets users defer calls, while in a game, so you never drop a connection or have to stop your game-play. The technology also ensures intelligent and dynamic management of the CPU, GPU, and memory,” read Mediatek’s official statement.

It continued, “MediaTek’s newest chips support multi-camera smartphones and include a hardware depth engine for dual camera bokeh photography. The G25 supports a single camera mode of up to 21MP at 30fps, while the G35 supports up to 25MP cameras and AI enhanced camera features including simulated bokeh effects.”

MediaTek’s Helio G series family of gaming-optimized solutions includes the G90 Series of G90 and G90T chipsets, targeted at premium users, along with the G85, G80, and G70 chipsets for mid-tier smartphones. The newest additions, the MediaTek Helio G25 and G35, are focused on the mainstream smartphones category.

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