Mirc Electronics is aiming to generate about Rs. 150 crores revenue out of TV manufacturing in India for the non-captive market by 2019
Consumer appliances manufacturer, Mirc Electronics has received an order to manufacture TVs for Reliance Retail. The brand which is well known as Onida is in talks with a few Chinese firms to make TVs for their clients in the country.
LED panel manufacturing
Mirc produces about 80 per cent of the total television LED panels required for captive purpose for cost reduction and has an edge over the other brands. Vijay Mansukhani, Managing Director, Mirc Electronics, said that the company would start dealing with the non-captive manufacturing segment when the LED panel manufacturing reaches a stable state. BusinessLine quoted the MD saying that the need of the hour was a dust-free environment to make LED panels.
Non-captive manufacturing
Speaking on non-captive TV manufacturing, which is basically making TVs for other brands besides one’s own, Mansukhani said that the demand for such production was high. It was higher after the import duty hike. He added that it takes time to get the approval of Bureau of Indian Standard but once approved, it increases business. This again was because the client had to take the approval again if it were to switch the manufacturing contract to another company.
According to BusinessLine reports, Mirc Electronics is expecting a revenue of Rs. 150 crores from non-captive TV manufacturing starting 2019.
Mirc Electronics has two manufacturing facilities at Wada (Maharashtra) and Roorkee (Uttarakhand) respectively that has a capacity to produce more than 3.4 million televisions and 2.4 lakh washing machines.
The television market in India has been witnessing ups and downs with import tariffs doubling to 20 per cent. The import duty on LED panels was also hiked from 5 to 15 per cent.
The consumer appliances brand is preparing itself to offer quality after-sales services for its products and it has planned to cater to its non-captive clients as well.
