The growth opportunities in the Indian LED market have influenced a lot of overseas firms to grow their business in the country. However, lack of proper information about government initiatives, policies and ongoing projects does pose a big challenge.
EB Bureau spoke to Tony Ding, international sales director, Shenzhen Sosen Electronics Co. Ltd, to understand the company’s local requirements, the obstacles it faces while operating in India, and to discuss the firm’s future plans and business opportunities.
EB: What is more important for you—domestic sales in China or exports? What per cent of your overall revenue last year, came from exports?
Currently, it is domestic sales in China. We have strategic partnerships with most of the Chinese lighting companies such as Unilumin, HP Winner, Hongli, etc. But we also consider exports as very important to us—40 per cent of our overall revenue last year, which is about US$ 20 million, came from exports. We have good business relationships with global lighting companies such as Sylvania, GE, Cooper, Acuity, etc.
EB: What are the top four to five countries you export to?
In order of priority, we export to the USA, Russia, India, Iran and Turkey. Of them, we consider India to be one of the markets with the highest potential.
EB: Do you think India is important for the future growth of your business?
Yes, India is one of the most important markets for our future growth. First, India is a big country and its economy is growing fast. Second, the Indian LED lighting market is a huge and booming sub-sector. Third, LED lighting will contribute a lot to saving electricity for India. Fourth, we already have good business relationships with Indian lighting companies such as Syska, Bajaj, Havells, GE India, HPL, Wipro, Schreder, Panasonic, etc.
In June 2016, the Sosen H series LED drivers (with a five-year warranty) were certified by BIS. And our C series UFO round-shaped industry lamp drivers are in the process of being certified by BIS. For the Indian market, we are developing new products like the V series, which has the following characteristics:
- Universal AC input, 90V-305V
- 12kV internal surge protection
- THD<5 per cent
- Warranty of seven years
- High efficiency up to 94 per cent
We expect that the Indian market will grow 50-100 per cent and contribute 20-30 per cent of Sosen’s overall overseas sales volume for 2016-2017 (the target for which has been set as US$ 30 million).
EB: Are you already doing some business with India?
Yes, we are. As mentioned earlier, we have good business relationships with many Indian lighting companies.
Currently, though Sosen supplies directly to these firms, we are looking for distributors/agents to develop the India market together.
EB: Have you ever visited India for business?
Yes, we have—we visited India in December 2015 and in May 2016 for some exhibitions, where we met with more than 500 professionals from local lighting firms, who had come from across India. They were very interested in our products and now, many local trading companies are willing to be our distributors/agents in India. We view India as a potential hub for our overseas business.
EB: What are the biggest challenges for you—to tap or grow your business in India?
The big challenge is that we are still not so familiar with the local LED industry and its leading players. We also need more information about the Indian government’s policies and the ongoing projects in India. Only with such information can we ensure that more local LED lighting companies get to know about us—about Sosen and its LED drivers.
EB: Are you looking for distributors/agents in India?
Yes, we have agents in China, USA, Germany, Russia, Turkey, Iran and now we are looking for some partners in India, to be our distributors or agents.
EB: What are the qualities you look for in your distributors/agents?
We would like our distributor/agent to have a good knowledge about the Indian LED lighting industry, have a strong relationship with the LED lighting companies and a good sales channel in India.
EB: In countries that you export to—how do you promote your products? What is your marketing strategy?
Sosen’s marketing strategy is to focus on the mid- and high-level LED lighting market, offering quality products at the best price to our customers and partners. This leads to a win-win co-operation in the market development process. Our strategies include:
- Participating in industry exhibitions
- Advertising in partenership with our distributors/agents
- Visiting key organisations of the LED lighting industry
Hello I am interested in tor product’s marketing in AP
We are interested to take a Distributorship in India. We would like to work in Western & Northern Part of India which covers Gujarat, Rajasthan, MP , Maharashtra, Punjab, Haryana, Himachal Pradesh.
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Hi is this opportunity still available ?
Greetings,
We are a Turkish Manufacture based in Turkey-Istanbul.
Looking for Distributors,Dealers for our Dental Accessories Products.
please feel free to contact us at : [email protected]
Hi we are interested to support your products in India we have a strong sales team to promote your products in India.
Regards,
Lakshmikanth
[email protected]
+91 9900932214
http://www.samniyatechsys.com
I am interested for distributionship
Im interested. I reside in Udaipur Rajasthan.
We are interested to get Distribution in western India which covered major state like Gujarat / Rajasthan & Maharashtra where good opportunity is available for growth.
I would be happy to start a new relationship with your organisation.
Please contact us on following :
Warmest Regards,
Vasant Suthar
[email protected]
Ahmedabad , Gujarat.
I’m interested
Hi, My name is Jayesh Salankar. I would be interested in taking Distributorship in karnataka. If there is opportunity then do revert me.
Dear Sir,
Good Afternoon,
i am pavankumar Kulkarni form Hubli in Karnatak,
im interested to buying your company distribution Pls share the complete details..
Thanks
Pavankumar.G.Kulkarni
MBA(Finance and Marketing)
M- 8762343663
Hi,
I am looking forward to distribute your products to North India as a distributor or as a sales agent.
You can mail me your details or can take to my handheld.
Hi,
I want to be a part of your team and wants to be a distributor of your product in karnataka..INDIA. Please suggest me the procedure.
Hussain sab
from
AIRZONE ENGINEERING PVT LTD
Email:[email protected]
contact no:8095081658
Thanks
Dear sir, I want to work with you as distributor in himachal Pradesh india if you are agree for this I will wait for your answer
For Dealership for Jharkhand, Madhya Pradesh and Bihar
Want to be stockist and distributor for Madhya Pradesh, India.
HI,
We are looking for distributors for Home Automation System – Pan India (designed developed and manufactured in Bangalore )
No replacement of switches or switchboards, no rewiring and easy installation
If anyone is interested please mail us at [email protected]
I am Rahul Joshi from SMJ Consultant, working with multi national to
set up and expand business in India.
Currently working with 2 US based companies and 1 from Europe catering
to government and private sector in Defence, oil and gas, Railway etc
along with their vendors/ Consultant and end users through
distribution network. I do technical and marketing stuff and commercial
done by distribution.
Currently working for cosmetics products/ Argan oils and Trail mix and Nutrition bars marketing with distribution allotment and 4 year growth Plans.
Total experience of 16 years and with these companies 4 years.
I can provide such services if your organization looking for expansion
in India or nearby countries.
I would be looking forward to hearing from you.
Warm regards,
Rahul Joshi
9823534191
Greetings of the season sir!!
If the positions are still open kindly let us know we will get it done in karnataka.
[email protected]
Regards
We want to be your sole agent in Bangladesh and other countries for our business of handicraft. Please reply.
VISHAL AGARWAl
E-mail [email protected]@gmail.com
Dear Tony Ding,
It’s an opportunity to work with your company as an agent or distributor which will be fit for both.
Please contact me on the following
[email protected]
Mobile – +92 9038099505
Whats app : 8788990859
We are leading e-commerce company looking for dealers and distributor to delivered our product ,
Any interested person please contact us:- [email protected]
contact number – 9109701103
THANKS & REGARD
SARA KHAN
Greetings of the season!!
Kindly let me know more about the business details.
Regards
Sir I Can Distribute On Allhabad (Up)
My Email – [email protected]
Phone No -91- 7007449887
Hi Tony,
We are intrested to be your agent in Mumbai, Maharashtra
Email us : [email protected]
Dear Mr. Tony Ding,
We would be interested to be your agent in Maharashtra Mumbai…
Pls email us at [email protected] or whatsapp +919820589545 J Pereira
Dear Sir/Madam
I am writing this letter on behalf of Alden Enterprise, as wish to take a Distributorship for your products, We are highly interested in reselling your products in Maharashtra Thane. District
We will be highly pleased if you choose us as your Distributor. We also have adequate number of employees and infrastructure to support the business.
In case you have any question, kindly feel free to contact us ; [email protected]
8422011205
We are looking forward to working with you.
Sincerely,
Mani
Alden Enterprises.
(Proprietor)
Dear Mr. Tony Ding,
In continuation to your interview for print media in March 2017. Are you still looking for a distributor / channel partner for your product “LED” in India? If Yes, We could discuss further on the same.
Requesting you to shared your contact details to communicate further.
Thanks & regards,
Praveen
Mobile – +918800793401
Hyy Mr Ding,
I am intrested for dealership in WestBengal do let me know more details. 983026990
Hello Mr.Ding,
We are well experienced in number of business in India, specially electronics goods and spare parts. As such we are very interested with your products to sell in Indian market. Therefore, we need your agency/franchise for the same.
Awaiting for your response.
Thanks
Hello Mr Ding,
We are interested in Distribution in Punjab ,Chandigarh and nearby areas.
I would be happy to start a new relationship with your organisation.
Please contact us on following :
Warmest Regards,
Bhupinder Singh
TDI ,117 SAS nagar,Punjab ,chandigarh
[email protected]
Hi Mr Ding,
I am Prakash Deka from Assam. I am interested to be a distributor of your company for North East India which comprises 7 states.
Prakash Deka
9864051228
[email protected]
Hello Mr Ding,
Cheers! We are interested in Distribution in Central India and nearby areas and we have operations in Bhopal. I would be happy to start a new relationship with your organisation.
Please contact us on following :
Warmest Regards,
Nitin Shrivastava
[email protected]
Mob : +91-9993024350
Hello Mr Ding,
Cheers! We are interested in Distribution in Uttarpradesh and nearby areas and we have operations in Kanpur and Kanpur Dehat. We have space for Production and Warehouse as well as showrooms in Kanpur city.
I would be happy to start a new relationship with your organisation.
Please contact us on following :
Warmest Regards,
Mahendra Sankhwar
email – [email protected]
Mob : +91-9794070446
Dear Mr. Tony,
I am made to know that you are on the lookout for Distributors of your LED’s in India.
India is an emerging market as far as LED’s are concerned.
We have 29 years of experience with the Indian manufacturing industry.
We are interested in distribution of your LED’s for the states of Madhya Pradesh and Chattisgarh in India, both the Govt. sector and the private sector.
looking forward to hear from you soon.
Best Regards,
A.Jairaj
Director
Kaipallil Engineers
Bhopal
Cell:+91 9406564264
email: [email protected]
Dear Mr. Tony Ding,
We have learned from your interviews given to a section of press, that you are keen to have distributors / agents / representative in India to develop the LED Lighting market in India and in this connection, we are pleased to express our zeal to become your exclusive representative in India.
As you are aware, India is a very fast growing market and the market is still untapped to its fullest potential. The earliest we are successful in taping the market, the more we stand to gain from it.
We, at Marksalez Enterprises, shall assist you, represent you and support you in developing the market as an extended arm of your esteemed organization based on our 30 years of experience in sales and marketing. We are currently based in Delhi, the capital of India, and once we ink the deal with you, we shall act as per the agreed terms and expand our offices to other cities in India as well, representing you.
We look forward to a long and fruitful partnership with you for many years to come.
In anticipation of receiving a positive response from you end.
Best regards,
C. Anil Kumar
Director
Cell: +91-9205326220
Sir,
I want to become your partner in Maharashatra & Bihar India.
Neeraj Kumar Parashar
Pune ( Maharashatra)
[email protected]
I am looking Agent ship in Tamilnadu & kerala south india part.
EMAIL : [email protected]
8754494065
I am looking agent ship in Tamilnadu and kerala.
We, JR Compliance & Testing Labs, come up with superior regulatory and certification services. We strive to proceed in an expedient and efficient manner in order to meet the client’s time constraints without compromising accuracy of test methods and results. We maintain flexible, adaptable and positive attitude while handling client’s project. We apprised of all industry changes so as to always be able to provide our client with the most updated regulatory requirements.
We would be able to provide the fastest & reliable services to your upcoming Products Compliance Requirements. We are the largest compliance Co. Certified with ISO 9001:2008 & we have served the World’s most famous Brands Like LENOVO, DELL, ASUS, SGS, SONY, FORD MOTOR, LG, TCL, SAMSUNG, Star TV, CISCO, RELIANCE JIO, SHARP CORPORATION, TOSHIBA, MI, CANON, NIKON, FUJITSU SUB- ZERO WOLF, ELEMENTAL, TVS ELECTRONICS, HTC, HONYAR LED, WET LED, PICORIO, RISOPRINTERS, MIMAKI PRINTERS, PROFOTO, TARGUS, MEIZU, NVIDIA, CONTINENTAL, QUANTUM, HONEYWELL- ISI, MOTOROLA, AMAX, COMPUWARE, BYD, NEWLINE, TECH FRONT,INDELEC ELECTRICAL- LED, FINGERTEC, DASCOM- TALLY,KANYO BATTERY and many more.
Watch our company Profile with given below link:
https://www.youtube.com/watch?v=rpXXvkYMKDE
Hi my name is Benjamin Yanthan,i’m from Nagaland(India).
I will love to be agent or a distributor for your product in india,
fresher but i am young,energetic and hardworking..
Please let me know..
[email protected]
Hello I want to be distributor , agent stockist super stockist in India , Uttar Pradesh, agra… pllzzz mesg the details& contact @ earliest
8923576777
Hello!
We are trying to reach a new opportunities and we are looking for a good partners like you. Please contacn us [email protected]
Hi,
I want to be a part of your team and wants to be a distributor of your product in Himachal Pradesh..INDIA. Please suggest me the procedure.
Thanks
M S Thakur
9805294784
Hi,
I wanna be a part of your team and wants to be a distributor of your product in Himachal Pradesh..INDIA. Please suggest me the procedure.
Thanks
M S Thakur
9805294784
Hi Tony,
With good network of small dealers and distributors am interested to market and promote products of your company. I want to understand in detailed way the product, specifications, present approvals whether meeting Indian norms or not.
Please share with me detailed catalouges, specifications, approvals,etc at my email id : [email protected]
You can reach me at : +91-9899985516
Hi,
I wanna be a part of your team and wants to be a distributor of your product. Please suggest me the procedure
Hello sir,
My self Deepak Rai from Delhi NCR and looking to work with your organisation as distributer.
Hi,
I wanna be a part of your team and wants to be a distributor of your product. Please suggest me the procedure.
Hi,
I wanna be a part of your team and wants to be a distributor of your product. Please suggest me the procedure.
Thanks
Arvinder Singh
Email- [email protected]
Phone & whats app – 9810905469
We are having experience in supplying spare parts of Heavy Earthmoving Machineries to various Govt. depts
in India. Now we are interested to get agency/distributorship for your products. So please send your leaflets
& brouchers etc. if any.
Thanks,
Alok Jain
Sakshi Dealcom Pvt. Ltd.
Kolkata, India
E-mail: [email protected]
Cell: 91+9830049500
We are located at Fursungi an industrial area on Pune Saswad road we have 5500sqft of factory shade of 30ft. height . plus extra 2500sqft. Of mezzanine floor with light connection of 110hp plus borewell. Our Area is in close proximity for rural as well as urban city of Pune. We have ample amount of manpower and we can assure of mfg. your product in joint venture under your license for Indian market under your supervision
Lets connect further on [email protected]
hai,
with reference to the msg .we are interested to market in indian industry.i would like to know more about the product.
9003238048 wattsup or mail to :[email protected]
I want be a agent , so what can do for it. Looking in to develop a good sales market in bangalore. My wtsup No 8892963966
i want dealer or distributorship
We want to be your sole agent in Bangladesh. Please reply.
Md. Nabiruzzaman
Cell- 008801771650129 (whatsapp)
E-mail [email protected]
We want to be your sole agent in Bangladesh. Please reply.
Md Nabiruzzaman
Cell- 008801771650129 ( whatsapp)
E-mail [email protected]
As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
I want to be a distributor for your product love to be a part of your team.i am from India ,Maharashtra state nasik city
Regards,
Nishant Kumavat
7276002877
As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
I want to be a distributor for your product love to be a part of your team.i am from India ,Maharashtra state nasik city
I am Girish Dehade, with a 3 decade experience of marketing & logistic, looking for an opportunity to establish new business for any one who is interested to start their work in India with a head quarter in Gujarat.
Basically this I am looking for my Son Mr. Arpit, who has completed BE Electrial and looking for new startup.
We are a firm based in Lucknow Uttar Pradesh India and we are intrested in your distributorship.
I want be a agent , so what can do for it
As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
I want to be a distributor for your product love to be a part of your team.i am from India ,Telangana state Hyderabad city.
Thanks & Regards
kiran kumar
+91 9989327202
[email protected]
I want to be a distributor for your product love to be a part of your team.
Hi Tony,
I am interested I have 16 years of experience in electronic companies
my no is 09019151488 we are based in Bangalore
I am interested for distributionship
Hi Tony,
Pleasant if you are interested to find distributor / Stockist in india then please contact me on [email protected]. Please mention all requirement & after discussion will get achieve the historical sales in Indian Market.
Thanks
Bhavin
Dear Mr.Tony Ding,
I have worked with Chinese MNC, Hans Laser for more than 5 years and new with Japanese MNC Yamazen Corporation, I am looking after the Import of the CNC machines, Tools and Equipment’s from Thailand and Japan to India, Also responsible for developing dealer network throughout india.
i am intrsting this is my whatssup number 7385001330
Hi tony good day. As in the post that mention we are intrested to become the distribution partner in kerala please relive the details and terms
As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
I want to be a distributor for your product love to be a part of your team.
I leave in India.
Thanks & Regards
Ashish agrawal
+91 8888935655
[email protected]
Hi
I want to be a distributor for your product love to be a part of your team.
I leave in India.
Dear Tony Ding,
Greetings of the Day !!
Hope you are doing well !!
As per your post that you are looking for distributors or agents for your company in india so please revert at my email id or whatsapp me for the same.
I will help you out for making distributors or sales agent in all over india.
Thanks & Regards
Rohit Mittal
Email : [email protected]
Mob : +91-9643109326