Targeting 1,000 stations by next year, Terra pivots to power India’s EV revolution.
Japanese auto powerhouse Terra Motors Corporation recently announced its strategic move into India’s blossoming EV charging infrastructure realm. The bold entrance is marked by the launch of ‘Terra Charge’, a dedicated initiative to build a robust EV charging framework in the country.
The ambitious company has set its sights on a comprehensive rollout plan. By March of the coming year, Terra Motors envisions establishing between 800 to 1,000 charging points. This aggressive expansion strategy is not just about fortifying India’s EV infrastructure; it’s also a business maneuver. The corporation projects an impressive target annual revenue of USD 668,000 from this initiative alone.
Terra Motors has already inaugurated its premier set of charging stations in Haryana. But this is merely the tip of the iceberg. The company’s blueprint includes an extensive foray into other vital regions, with West Bengal and Maharashtra earmarked for the subsequent phase of deployment.
A distinct edge that Terra Charge brings to the table is its diversified charger portfolio. Recognizing the variegated requirements of the Indian market, the company offers a suite of chargers. These have been meticulously designed to cater to various needs, encompassing fleet operations, commercial establishments, residential communities, and private parking areas.
In a statement shedding light on this monumental pivot, Terra Motors’ CEO, Akhiro Ueda, expressed, “The surge in EV demand in India is undeniable. With Terra Charge, we’re broadening our horizons to address the associated infrastructure challenges head-on.” Ueda underscored the firm’s intent to harness its deep-rooted expertise in e-mobility to enhance the accessibility and efficiency of EV charging across the Indian subcontinent.