Sterling Generators rolls out dealer expansion plan

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ssManufacturer of DG Sets, Sterling Generators has rolled out its expansion plans for sales network across India. The company wants to take their product closer to its customer base particularly in the tier two and three cities.  

Currently the company has 60 dealers across India and it hopes to increase its dealer network to 120 by the year 2016. The company eyes growing demand of DG Sets in the tier two and three cities.

Commenting on the occasion, Sanjay Jadhav, president, Sterling and Wilson Powergen Pvt Ltd said in an official release, “The Sterling Generators family is looking forward to a stronger dealer network to reach out to more people with our products and services while continuing to serve our loyal customers. Keeping in mind the increasing demand for fuel efficient and silent DG sets, we are planning to expand our dealership network extensively across the country.”

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Since Sterling Generators has witnessed huge growth in Diesel Genset segment, it has now become a dominant player in the High HP DG business in India. The company has installations at Delhi International Airport (DIAL), L&T, TCS, CAIRN Energy, VSNL, Infosys, SIEMENS, TATA Group, SAIL, TOI and many more, are a standing testimony of their Project Execution and Service capability.

Sterling Generators has build up a strong dealership network in the country. The company provides complete range of Sterling DG sets from 10kva up to 3000kva in these cities.  

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