Jeep’s Aims For 90% Localization While Planning For EV In India

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  • Targeting a 90% increase in localization for its next-generation products.
  • Globally, we have a vast expansion of the EV portfolio. So, we are evaluating different options for India,” said Aditya Jairaj.

Jeep India, a subsidiary of Stellantis Automotive Group, is actively finalizing its electric vehicle (EV) strategy for the Indian market. Its primary objective is to increase its localization efforts, with a goal of achieving over 90% localization for its compact SUV, the Jeep Compass, within the next three years. This initiative aligns with the company’s commitment to the Indian market and its dedication to meeting the unique needs of Indian consumers.

The company operates a 50:50 joint venture manufacturing facility with Tata Motors in Ranjangaon, Pune district. While discussing the company’s electrification strategy, Jairaj emphasized the importance of customer-centric decision-making. Globally, Jeep is expanding its EV portfolio, and the company is meticulously evaluating various options to cater to the Indian market’s evolving preferences and requirements.

Jairaj stated, “Options for electrification (of vehicles) is something we are studying right now because the customer is at the centre, and his customer’s needs have to be satisfied. Globally, we have a vast expansion of the EV portfolio. So, we are evaluating different options for India.” This underlines Jeep’s commitment to delivering innovative and sustainable mobility solutions to its Indian clientele.

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The company also mentioned that exporting vehicles offers scalability and a competitive edge in terms of cost efficiency. Jeep India has a diverse product portfolio comprising Compass, Meridian, Wrangler, and Grand Cherokee. Jeep Compass and Jeep Meridian are exported to markets such as Japan and Australia, with potential expansion into non-right-hand drive markets.

Furthermore, Jeep India is looking to significantly boost local production, targeting a 90% increase in localization compared to the current 70% level for its next-generation products. This strategy is not only geared towards serving the Indian market but also positions India as a manufacturing hub for the world.

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