Low cost mobile phone maker BRITZO launches operations in India with Rs. 100 crore investment

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With an aim to drive the now-ubiquitous digitization towards rural India, pioneering communications company BRITZO on Thursday ventured into the Indian mobile phone market.

Image for representational purpose only

The company has made its processes environment-friendly with e-waste recycle management and also intends to invest Rs. 100 crore towards the ‘Make in India’ initiative.

The brand leverages considerable advancements in Information and Communication Technology (ICT) and is building a portfolio comprising ‘smart’ feature phone offerings at cost-effective price points.

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These offerings will be aimed at consumers across tier-III, tier-IV, and tier-V markets in India.

The brainchild of Pradipto Ganguly and Dharamvir Shaw, this innovation-driven brand’s vision is to drive digital enablement across the rural heartland of the country by offering an evolved alternative to feature phones.

BRITZO intends to enable convenient access to new-age technological features for its customers, while progressively making digital technologies a part of their day-to-day lifestyles.

BRITZO is building a product portfolio of specialized smart feature phone offerings based on extensive R&D to this end at its state-of-the-art facilities in India and China.

“Rural geographies in India, despite housing about two-thirds of the nation’s population, are still largely untouched by the large-scale digitization that’s currently sweeping across the country. With the launch of BRITZO, our overarching objective is to bring this rural mass online by delivering superlative smart mobility offerings, armed with cutting-edge technologies, at pocket-friendly prices,” said CEO and co-founder, BRITZO, Pradipto Ganguly.

Further, BRITZO envisions securing three percent of the Indian mobile phone market share.

It aims to achieve this goal by launching across 17 states including Uttar Pradesh, Uttarakhand, West Bengal, Madhya Pradesh, Chhattisgarh, Odisha, Bihar, Jharkhand, Rajasthan, and Gujarat during the first phase of its expansion.

The company will then target other mobile phone markets across India after Q1 of FY2018-19.

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