Wednesday, September 03, 2014: Jakson Group has launched a new range of solar powered products like Home Lighting Systems (HLS), Street Lights, Indoor RO Systems and PV Modules. These new products are aimed for both urban and rural markets in India.
Jakson is planning to capture a large portion of the solar energy market in this country. The company will now focus on rural electrification through a reliable as well as affordable range of solar products which will receive huge support from after sales service network. The company is also planning to invest in rural micro grid by conducting feasibility studies in un-electrified remote villages. These studies will identify the requirement and the business model to provide electricity through solar energy and also storage devices. The new range of solar products will be launched in some phases.
The first phase will reach key markets like Bihar, UP, North East and J&K while the second phase includes Telangana, Rajasthan and Tamil Nadu. The company has also drawn a new marketing strategy. They will deal with many new distributors in these areas to increase the sales figures and Jakson is targeting to reach a revenue of Rs. 6,500 million from the solar business by FY 2017. Managing director Sameer Gupta said, “The sub-urban as well as rural India is still deprived of clean drinking water and availability of power. Jakson has developed solutions to address these problems by developing energy efficient and cost effective Solar Water and Solar Home lighting systems. These are sustainable and clean solutions. We are positive about the potential use of these systems especially in remote and rural areas across India, wherein nearly 320 million people still don’t have access to power. By undertaking this initiative, Jakson is looking forward to make a fruitful contribution towards the cause of the nation. We are having equal focus on Defence segment where solar solutions for various applications is an answer to the ever growing demand in this segment.”
The company has already a state-of-the-art manufacturing facility for solar products in Greater Noida (NCR region). Presently the company is involved in manufacturing solar-based generators and water purifiers. An investment of around Rs 700 million has been made for manufacturing the new solar powered products.