Fissal Oubida Joins Lexar as its New GM

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The IT industry veteran is expected to spearhead the expansion of the storage solutions company in the Indian market

A leading global brand in memory and storage solutions, Lexar recently announced the appointment of Fissal Oubida as its new General Manager to lead its key operations in the Indian market, in addition to the Middle East, Africa & CIS regions. As Lexar plans to aggressively penetrate all major metro cities across India, Fissal will oversee the channel, retail (organized, micro-retail & e-commerce), network of gaming systems integrators, and the overall sales and marketing through leveraged distribution channels across the country. The company believes that Fissal has a proven track record in building synergies to grow businesses across borders while setting up operational dependencies that grow to scale.  The newly-appointed GM shall be responsible for driving the company’s growth to the next level, read the company’s official release. 

With over two decades of experience in business development, sales, and marketing across various industries, Fissal is considered an IT industry veteran. As per the company, in this new strategic role, he will also oversee and establish a strong presence by championing Lexar as the consumer brand of the masses and enhancing the sale and marketing infrastructure in the Middle East, Africa, CIS and India subcontinent region.

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“Fissal’s appointment is strategic, and the Lexar management has entrusted the baton to ‘reshape’ Lexar’s operational business structure and to further nurture, grow and manage partnerships in these key geographies. He will help us to further strengthen our offerings in key verticals such as gaming, photography, videography, and digital content creation,” remarked the CEO, Ryan Li.

Glad to accept his new strategic role to further Lexar’s growth and foothold in the Indian market, the newly-appointed General Manager of Lexar stated, “We are strengthening our in-country team, by appointing an IT industry professional of high calibre, well-versed in all local markets across India, as a ‘Country Manager’ very soon. There is a rising demand for flash memory solutions in India, our award-winning portfolio of USB Flash Drives, memory cards, gaming SSDs and DRAMs are designed to meet this growing demand and consumer need for high quality, top performance and reliable memory and storage solutions in India.”

Headquartered in California, Lexar was founded in 1996 as a consumer electronics company that specializes in memory cards, card readers, USB flash drives, flash memory, and photography.


 

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