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Butter and Salt, and Ostec Corporate Group Announce Collaboration

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  • Butter and Salt focuses on B2B companies and supports them in the areas of marketing and sales
  • The Ostec Corporate Group is a Russia-based sales organisation dealing in products related to electronics manufacturing

Butter and Salt, in collaboration with Ostec Corporate Group will be working on developing marketing and communication strategies for products related to electronics manufacturing. The Ostec Marketing Agency, as per the companies, targets customers from all branches of the industry.

“Russia is still an attractive trading partner for Germany, even though import regulations restrict trade in some areas. From my own experience, I know that for many companies from Western Europe, Russia is a market that is difficult to understand,”noted Florian Schildein, MD, Butter and Salt GmbH.

Goods worth almost 26 billion euros were exported to Russia in 2018

According to the German government, goods worth almost 26 billion euros were exported to Russia in 2018. This reflexes a surplus of almost 130 million euros compared to 2017.

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“During this time, I have already worked with Ostec. This cooperation was very helpful for both sides, because it helped me, to better understand the local market,”added Schildein.

Butter and Salt is now offering a cooperation with the Ostec Marketing Agency for customers and interested parties who would like to set off to Russia. This involves coordinated marketing that follows the customer’s goals and specifications.

“Together with the Ostec Marketing Agency, we offer a broad, local and technology-oriented marketing expertise, which can initially be started with market studies and observations before a possible market entry and then be continued in local strategies and implementations,” continues Anton Bolshakov, CMO of the Ostec Corporate Group.

Entering the Russian market

The agency has opened its services to all technology companies entering the Russian market or wishing to expand their local marketing. This involves coordinated marketing that follows the customer’s goals and specifications.

“For our customers, we are closely involved in the development and implementation of global marketing strategies. With a Russian market entry, we can now guarantee that these strategies are implemented in the interests of our customers and are formulated and implemented in such a way that they reach the Russian target groups,”added Schildein.

“Russian technology companies are also interested in the German market, but don’t know how it operates or how to work it. But with Butter and Salt we can help here,”added Bolshakov.

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Mukul Yudhveer Singh
Mukul Yudhveer Singh
Mukul Yudhveer Singh is an Editor at EFY. He’s an experienced business journalist who is both an enthusiast and a cynic of technology. Believes in data, as well as hunch-based journalism. He defines journalism as- reporting facts which help the audience take their own decisions, not ones that influence them!

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