- The company underwent process transformation at all 9 of its plants.
- The latest product range has a price range of as low as ₹1500.
- The products would be available at more than 25 warehouses across India.
Crompton Greaves Consumer Electricals Ltd has introduced more than 300 new energy-efficient star-rated ceiling fans, switching from its older entire ceiling fan range, effective from January 1, 2023, in compliance with the new Bureau of Energy Efficiency (BEE) norms.
To incorporate this technology, the company has undergone process transformation at all its 9 different production plants. This new product portfolio comes with brushless-direct current (BLDC) motors which utilise direct current electricity and do not have any brushes that are responsible for conducting electric current to the rotor as in traditional DC motors, reducing energy consumption by up to 60%.
Vice president of the fans division at Crompton Greaves, Sachin Phartiyal, highlighted the cost savings accompanied by the purchase of its new product line. “With the energy-efficient range starting from as low as ₹1500 onwards it incentivizes the consumer to “Switch to Save” energy at an affordable cost. This not only provides the consumer with the option to save but also goes hand in hand with the overall goal of environmental sustainability,” he said.
The company worked with a cross-functional team of over 1500 people to bring about an entire overhaul of its products. The company said that it had conducted more than 2500 air delivery tests across its portfolio for the same.
Speaking on the occasion, CEO and executive director, Matthew Job said, “Ahead of this switch-over to more energy-efficient star-rated fans, we devised an extensive strategy to ensure a seamless and successful transition. As the market leader, we wanted to enable all consumer segments to ‘Switch to Save’ energy by purchasing Crompton Fans across a wide price range, thereby bringing an energy revolution in fans.”
In a press statement, the company said that it had received close to 200 BEE certifications for its energy-efficient fans and had ensured that the product would be available at more than 25 warehouses across India that cater to more than a lakh retail outlets and leading e-commerce platforms.
Crompton Greaves is an 80-year-old brand name in consumer electronics. The company has a vast portfolio of products which include water heaters, anti-dust fans, antibacterial LED bulbs and a range of other categories like air coolers, mixer grinders, electric kettles and garment care like irons.