LivFast Plans to Expand in Indian Market, Launches New Inverters

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Leveraging on its strong distribution channels, LivFast is planning to have around 25,000 outlets by March 2019 across India

LivFast, a leading provider of power backup solutions in India and a part of SAR Group, is aiming to enhance its presence in India with the launch of a unique range of inverters. The company also seeks to enhance its product portfolio through stabilisers and solar-powered batteries. The turnover of the company from these products is estimated to be Rs 700 crore in the financial year 2018-19.

LivFast, which deals in automotive batteries, inverter batteries, inverters and solar applications, introduced an exclusive range of inverters with 25 per cent faster charging capacity and batteries having 25 per cent extra backup. In addition, this new range of fast charging inverters can charge on voltage as low as 90V.

Exploring new opportunities

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Commenting on the launch of the products, Rakesh Malhotra, Founder, SAR Group said, “We at LivFast are looking forward to exploring greater opportunities by entering the inverter and inverter battery segment by providing 25 per cent faster charging and 25 per cent extra battery backup.”

“By tapping unexplored inventions and innovations, LivFast promises to cater to contemporary consumer needs with a modern finesse. Having said that, LivFast is a beacon of path-breaking designs and technologies in the sector which aims to become a leader in the markets across the country,” he added.

Having a major focus on research and development (R&D), the company has spent around Rs 10 crore to discover new ways in understanding the consumers need regarding stabilisers and solar-powered batteries.

Strong distribution network

Leveraging on its strong distribution channels, LivFast is planning to have around 25,000 outlets by March 2019 across India. The company is aiming to focus in Telangana and Andhra Pradesh with a robust network of 22 distributors and 3000 dealers, the company said in a press release.

Navneet Kapoor, Chairman, SAR Group, said, “With brand and expansion strategies in place, LivFast has minutely studied consumer preference and changing trends. The new journey will place LivFast as an astute market player which will benefit from the Group’s extensive trade relationships.”

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