As per reports, India’s TWS (True Wireless earbuds) shipments showed a strong quarter with 168% YoY growth, with a 62% QoQ growth. The low-price band (₹1,000-₹2,000 or $25-$50) had the highest penetration.
boAt continues to lead with a 236% YoY growth and takes first place while Noise comes second with a 190% YoY growth. Boult Audio takes the third spot along with Mivi and PTron following it respectively. Brands like OPPO, OnePlus, Samsung and Truke entered the market as well.
Senior Research Analyst Anshika Jain said, “India’s TWS market is expected to grow 47% in 2022 as new brands continue to arrive even as existing ones expand their channel presence. Besides, consumer demand is expected to rise during the festive period as people also see TWS devices as a good option for gifting purposes. ‘Made in India’ has been taking the spotlight since the beginning of this year. But more brands started focusing on local manufacturing during this quarter. Gizmore and new entrant SWOTT also offered locally produced devices in Q2 2022. Further, we expect to see ‘Make in India’ devices from Truke and Portronics as they focus on localizing their manufacturing to maintain price competitiveness.”
