Jiangsu DongGuang, Micro-Electronics Company Ltd, an 11-year-old firm based in China, which manufactures integrated circuits and power semiconductor devices, has been eyeing India as a prospective market and aspires to contend with other international imported brands in the country. Grace Yan, export manager, Jiangsu DongGuang Micro-Electronics, speaks to Atanu Kumar Das of Electronics Bazaar about the company’s India business plans.
Sunday, July 19, 2009: EB: Since when have you started looking at India as a prospective market?
Since the end of 2008, we’ve started looking at India as a major and important prospective market.
EB: Have you appointed distributors in India? What is the criteria to become a distributor of DongGuang?
At the moment, we do not have distributors in India but we do plan to set up an office in India when the time is right. We would like to see growth in order amounts and solid feasible business plans before we appoint any distributors. Potential distributors should ideally have prior experience in selling same or similar
EB: What are the products you are exporting presently to India?
We sell semiconductor power devices to India, namely, the transistor 1300x series and triacs. We export our goods directly to our customers in India.
EB: What are the unique selling points of your products?
We manufacture our power devices through our vertical production line, which covers product design, chip fabrication, pack aging, testing, marketing and after sales services. Compared to international branded products, we have the advantage of price. Also, the quality of our products is superior to the quality of those products that are sold at extremely low prices. Jiangsu DongGuang is a direct and well established manufacturer and customers can be assured of quality and price of products.
EB: What are your plans for the India market?
We would like to increase substantially our export to India and plan to participate in various exhibitions to generate more business. We are also making efforts to have more direct contact with potential customers or partners in India. We are also amidst discussions with some potential business partners for possible distributors.
EB:What kind of recessionary impacts are you witnessing in China?
Due to the ongoing recession, some of our orders from the domestic market are witnessing a decline. However, there has been an increase in orders for certain products. Despite the slowdown, we are confident that we can increase our business in the Indian region.
“We manufacture our power devices through our vertical production line, which covers product design, chip fabrication, packaging, testing, marketing and after sales services. Compared to international branded products, we have the advantage of price”
EB: How quality conscious are you when it comes to manufacturing? How green are your products?
We value quality and give priority to it in our manufacturing. DongGuang has received the ISO environmental quality system certification and our products have passed various tests and received certifications such as UL safety, RoHS, PAHs and TUV.
JIANGSU DONGGUANG An introduction
Jiangsu DongGuang was established in 1998 and has been an eminent manufacturer of protection integrated circuits (ICs) and semiconductor power devices like transistors, thyristor SCR triac, metal oxide semiconductor field effect transistors, etc, in China.
Being one of the enterprises of the national torch programme, which promotes technological innovation, DongGuang’s products have been recognised by the State Information Center of China as having reached international technical standards and are sufficiently qualified to substitute imported products.
DongGuang’s capabilities cover an entire vertical line, including chip fabrication, packaging, testing, marketing and after sales services. The company has received ISO 9001:2000 certification and its products have passed various approvals.
Electronics Bazaar, South Asia’s No.1 Electronics B2B magazine