Unique Electric Solutions Appoints Industry Veteran Michael Backman As Vice President, Sales And Marketing

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  • Backman will lead the global go-to-market strategy and expansion efforts of UES
  • Mike Backman joins UES from Spectivate where he was a principal consultant assisting high growth companies in various vehicle technology sectors

Unique Electric Solutions (UES) has announced the appointment of industry veteran Michael Backman to the position of Vice President, sales and marketing. Backman will lead the global go-to-market strategy and expansion efforts of UES.

Joe Ambrosio, CEO of Unique Electric Solutions said, “Mike brings the experience and knowledge needed to drive our growth to new heights. We’re thrilled to welcome Mike aboard.”

Principal consultant assisting high growth companies

Mike Backman joins UES from Spectivate where he was a principal consultant assisting high growth companies in various vehicle technology sectors, such as autonomous, ADAS, electric vehicle energy management, and fleet management. Before this, Backman was the North American General Manager for Mobileye. There he grew the business from near zero revenue until the company’s $15 billion acquisition by Intel. He has also had executive leadership roles at Tier-1 automotive supplier DC Safety and global industrial automation giant Rockwell Automation.

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Unique Electric Solutions partners with vehicle builders to help them bring reliable electric-powered trucks and buses to their customers. It said that by using its uniqueEV platform, OEMs and upfitters can rapidly transition market-proven vehicle platforms to modern electric powertrains. Fleets can upgrade their existing vehicles via turn-key uniqueEV conversions by working with the expanding UES partner network.

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