Opening Friday near downtown San Francisco, the 20-plug direct-current fast-charging station joins a growing trend of neighbourhood-friendly stations. It caters to EV owners without home charging options and provides a quick boost for travellers and commuters in need.
Just blocks away from the San Francisco-Oakland Bay Bridge, Electrify America is set to launch an indoor charging station complete with a lounge for drivers to relax while their EVs charge. This 20-plug fast-charging facility, starting operation this Friday near downtown San Francisco, signifies a move towards neighbourhood-friendly charging solutions. It aims to accommodate EV owners lacking home charging facilities, along with travellers and commuters in need of a quick recharge. The initiative also seeks to ease concerns about the scarcity of charging stations and the lack of safe waiting areas, which are contributing to a slowdown in EV sales in the U.S.
In Los Angeles, Tesla is constructing a unique blend of drive-in restaurants, movie theatres, and charging stations on Santa Monica Boulevard. Similarly, Mercedes has established an outdoor charging station with an indoor lounge at its U.S. headquarters near Atlanta, with plans to build over 400 more stations as part of a $1 billion investment to set up 2,500 charging plugs, mainly on the coasts by the end of this decade. Some of these stations will feature lounges, while others will be located at malls or travel centres.
Electrify America’s new indoor station targets potential EV buyers, particularly apartment residents in the nearby South Market area, according to CEO Robert Barrosa. The station aims to offer a premium experience that reassures consumers about the feasibility of owning an EV.
While several convenience store chains have installed charging stations, offering food, restrooms, and 24-hour service, Barrosa emphasizes the appeal of indoor stations with amenities like Wi-Fi and comfortable seating for longer stays. At fast-charging stations, a 20-minute charge can typically boost a battery from 10% to 80%, compared to the quick fill-up times at gas stations.
ChargePoint CEO Rick Wilmer describes this as “30-minute retail,” contrasting with the brief stops at traditional gas stations. The availability of 20 fast-charging plugs indoors not only reassures owners about finding available charging options but also enhances convenience, especially in bad weather.
Despite the innovations, some EV owners, like Bruce Westlake and Kevin Smith, express scepticism about the draw of stations with added amenities, emphasizing the need for more stations and reliability over novelty features. The U.S. currently has over 61,000 charging stations with more than 163,000 plugs, with Tesla leading in fast-charging infrastructure. The Biden administration’s goal of 500,000 EV charging stations nationwide, supported by $5 billion from the 2021 infrastructure law, underscores the expanding infrastructure to support EV adoption, particularly for those without home charging options.