Polaroid forays into LED TV, monitor segment in India

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US-based consumer products maker Polaroid today forayed into LED TVs and monitors segment in the Indian market.

According to PTI, Polaroid Consumer Electronics said in a statement that The company has tied-up with Indian manufacturing company Powerful Technologies Pvt Ltd, an authorised Polaroid licensee, to assemble and manufacture LED TVs and monitors in their Noida factory.

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Initially six models have been launched – three Polaroid LED TV models and three monitor models. The products are currently available on e-commerce platform Amazon India. It will also be available on other online retailers, besides distribution and retail channels.

The LED TVs are priced at between Rs 7,999 and Rs 13,999, while the LED monitors are priced at Rs 3,499-Rs 4,599.

Scott W Hardy, Polaroid Consumer Electronics President and CEO said that India is one of the fastest growing markets worldwide, and the company is confident that local partnerships are the right way to tap into this growing market and further introduce the Polaroid brand to India.

Powerful Technologies is the Polaroid Consumer Electronics licensee for LED TVs and monitors in India, Bangladesh and Nepal.

Polaroid is currently present in India in the segments such a cameras, sunglasses, mobile printer and headphones.

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