The Chennai master distributor outlet will act as a foundation for creating numerous dealerships throughout the city, enhancing market reach.
Greaves Retail has recently inaugurated its inaugural master distributor outlet for AutoEVMart in Chennai. This outlet is designed to mitigate common issues faced by dealers, such as the burden of transportation costs and the constraints of Minimum Order Quantities (MOQ).
The master distributor model is set to be a pivotal growth catalyst for AutoEVMart and its associated Original Equipment Manufacturers (OEMs). It provides a means for expanding market presence without the OEMs having to be intricately involved in every transaction. This strategy allows OEMs to concentrate on higher-level objectives like strategic growth and brand enhancement while the master distributor efficiently handles the operational aspects.
Strategically located in Chennai, this master distributor outlet is positioned to be the starting point for establishing a network of dealerships across the city. This move aims to improve market accessibility. Additionally, the approach is beneficial for smaller dealerships, giving them access to a wide array of electric 3-wheelers from various OEMs. This variety enables them to meet diverse customer needs and preferences, potentially increasing sales opportunities.
Narasimha Jayakumar, CEO of Greaves Retail, highlighted the support system for these retail outlets, emphasizing the availability of a comprehensive range of electric vehicle spare parts. This support is aimed at maximizing vehicle uptime, particularly for commercial customers, thereby enhancing customer satisfaction and service efficiency.