Brakes India, Forms JV To Transform Braking Products

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With 51:49 shareholdings, Brakes India and ADVICS join forces to develop advanced braking systems for the Indian light vehicle market, starting with ESC, with an INR 500 crore investment, creating 300+ jobs in Southern India.

Brakes India, a TSF Group company and braking systems manufacturer, and ADVICS, an AISIN Group and Japan-based brake system supplier, form a joint venture to design, develop, and manufacture advanced braking products for the Indian light vehicle market.

The joint venture initially focused on developing Electronic Stability Control (ESC) and other advanced braking products. This greenfield project saw a significant investment of over INR 500 crores from both companies, with Brakes India holding a 51% stake and ADVICS 49%. 

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The venture is based in southern India and expects to employ over 300 people in the coming years. The main objective of this partnership is to leverage strengths in global technology, localization capabilities, quality systems, and superior customer connections.

Mr. Vasudevan K, President of Light Vehicles at Brakes India, emphasises the company’s customer-centric approach. This is in response to the growth of hybrid and battery electric vehicles (HEV/BEVs) in India and the increased demand for autonomous driving features.

The R&D investments and localization combined with ADVICS’ proven global technology will also accelerate the adoption of these advanced braking systems while leveraging the decades-old collaboration between the TSF and AISIN Group.

Mr Keizo Oda, Chief India Officer at ADVICS, added that this partnership would create operational synergies by integrating the strengths of both companies and further strengthening the safety offerings for Indian customers and consumers.

Brakes India has continually invested in R&D and strengthened its localization in its braking systems offerings. The partnership with ADVICS, offering global exposure and tech expertise, is essential for advancing braking solutions in alternatively fueled mobility.

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