Blaupunkt, European electronic equipment manufacturer is coming to India with its range of LED televisions
On the inaugural event of IFA Berlin 2018 Trade Show for consumer electronics and home appliance, the company announced that it is going to launch its LED TV series in India this September. Foraying into LED TV segment in India, the product range of Blaupunkt LED TVs is specifically designed and manufactured for the Indian customers by the Indian brand partners of Blaupunkt.
Plans to deliver the Indian customers what they need
Thorsten Genhardt, Blaupunkt’s spokesperson told at the launch that with this new LED TV Series, they are carrying on the same legacy of delivering the Indian customers what they need. They are also expecting to generate revenue of over 100 million in the next five years in the Indian market with its smart LED TVs.
He also mentioned that competition is quite fierce in Indian markets as they have witnessed being a part of it earlier with their audio products but emphasised on growth prospects in the next five years, following the launch of LED TV series in India.
The product range of Blaupunkt LED TVs was unveiled by its Managing Director at Messegelande Berline ExpoCenter City. The unveiling ceremony was attended by renowned personalities from the German and India trade commissions, industry thought leaders, media professionals and global business partners.
At the ceremony, it was announced that Indian smart TV market is flourishing and expected to grow at a CAGR of 14.7 per cent over FY 16-21 and by end of 2018, the Indian television market is expected to touch revenues of USD 11.78 billion, registering a growth of 12.97 per cent. Well, the company is known for redefining people’s experience with high-tech electronic products and now it sees immense value in entering the Indian market.