Texas Instruments Introduces Localized Online Buying Experience For India

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The new features offer purchasing options in Indian currency to give customers a faster, more convenient buying experience

US-based chipmaker Texas Instruments (TI) has said that it has introduced new ordering features on its website making it more convenient for electronics companies and manufacturers across India to procure authentic TI products at the lowest online price.

As per a company statement, the new features offer purchasing options in Indian currency to give customers a faster, more convenient buying experience.

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Along with local currency, TI has also simplified delivery by handling the logistics and importation process for customers receiving shipments to India.

In addition, the company is expanding its online payment options to include online banking, credit cards and a line of credit to make online buying easier.

TI also leverages its product distribution centres to support local market needs. Whether companies need to order a preproduction device or large-quantity reels in volume production, TI can ship products to them quickly.

“Increasingly electronics companies in India are telling us they want to buy online, and we want to make it as easy as possible to get authentic TI products,” said Ravneet Kotwal, Director of sales and applications at Texas Instruments India.

“Purchasing managers continue to explore alternate supply channels for securing authentic products, and we believe adding these new purchasing features on TI.com will provide them with a strong option to get the products they need,” he added.

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