The lack of awareness about all the smartwatches’ features and facilities is expected to restrict the market growth
The Smartwatch Market, as per a report by Research and Markets, is expected to grow at the rate of 19.5 per cent CAGR by 2026. The new trend is the internet of things incorporated smartwatch that will operate connecting with other internet devices, which will be a key feature to enhance the users.
“This growth is majorly ascribed to the evolution of technologies that has majorly driven people in more conscious of their health and fitness,” reads the report.
However, the lack of awareness about all the smartwatches’ features and facilities is expected to restrict the market growth.
Standalone smartwatch segment
The standalone smartwatch segment is expected to have the highest share in the market due to the extensive features included in the device. The utilities such as SIM card which allows making and receiving calls without a phone in hand. Moreover, the growing demand for devices based on intelligence to track routine activities further impels the segment growth.
The smartwatch’s health application is witnessing the highest growth in the market over the forecasted period based on application. This is because the rising consciousness regarding health has increased among people suffering from few diseases such as diabetes, blood pressure, and others. Thus, the smartwatch demand has spurred among the people concerning their health; eventually, the health segment is witnessing growth.
The IOS-based operating smartwatches have a substantial share in the market. Since the smartwatch’s key manufacturer, Apple, has launched watchOS products based on IOS, it has gained enormous market growth. Therefore, the introduction of the product by the Apple Company has boosted the segment growth.
In the North American region, a smartwatch’s demand is booming to dominate the smartwatch market shares. The rising population with infectious diseases and the increasing requirement to track the patients’ daily activities are propelling the smartwatch’s demand in North America. Furthermore, the outbreak of the COVID-19 pandemic has spurred the need for the smartwatch in this region.
Few other factors responsible for enhancing the smartwatch market’s growth are growth in numerous online stores around the world that will provide a new platform for smartwatch players to interact with customers. With the rising demand for smartwatches, the competitors in this market are offering their smartwatches in attractive accessories.
There is an inclination towards online shopping with the introduction of digitalization and secured transactions in online payment. Thus, this advancement in shopping will generate opportunities for the smartwatch competitors in the near future.
