Tuesday, June 11, 2013: Even though India is a huge potential market for CCTV cameras, it is still dominated by imported and cheap Chinese models. The MNC giants, backed by their strong brand names established over decades, also hold a good share of the market. In this competitive scenario, a handful of indigenous manufacturers that India can boast of are struggling to survive. They not only have to compete with the big and established brands, but also with the cheap Chinese products.
By Srabani Sen & Richa Chakravarty
According to an ASSOCHAM report, the Indian CCTV camera market is currently poised at about Rs 13 billion and accounts for about 40 per cent of the Rs 32 billion electronic security market in India.
Electronics Bazaar (EB) conducted a survey in April 2013 to ascertain the top CCTV brands available in India.
A) We ranked the companies based on their India revenue figures, and then classified them into two categories:
1. Companies that are into multiple businesses in India. Their India revenue mentioned here is the consolidated figures earned from their multiple businesses in India, of which their CCTV camera business is just a part.
2. Companies whose main business in India is security and surveillance. The revenue figures mentioned here are the companies’ consolidated figures of their total security and surveillance business in India, of which their CCTV camera business is a part.
B) The revenue figures have been procured from the website of the Ministry of Corporate Affairs (MCA), Government of India; from company websites; and some were provided by the companies themselves.
C) Besides ranking the companies, we also did a survey among the distributors of Delhi and NCR, Mumbai, Bengaluru and Kolkata, and end-users across India to gauge the popularity of the CCTV brands available in India.
The result of this survey has been shared in the table on page 35. The popularity of brands in tier I and tier II cities may differ from those in the metros due to the affordability factor of the buyers.
We found that companies that scored the top rank, revenue wise, was less popular as a brand among the end-users for example, LG. On the other hand, despite Sony being the first preference of majority of the end-users, due to its high-priced products, buyers settle for a different brand at a lower price.
Another observation was that the popularity of brands differs from region to region. Some North Indian brands listed in the table on page 35 are not known in South India and vice versa. Similar is the case in other regions. Hence, some companies that could not come into the top slot, revenue-wise, ranked as a popular brand, like Electronic Eye and Alba.
Some Indian brands like Sparsh need special mention because of their indigenous manufacturing. But these companies need to enhance their brand promotions, as they are getting lost among the hundreds of brands and cheap imported products available in India today.
D) We could not rank some of the popular MNC brands like Honeywell, CP Plus, Dahua, Avtech and Axis, as well as some Indian brands like Electronic Eye, Secure Eye and AV Systems, as their India revenues could not be procured and some of the companies declined to share their revenue figures.
While this survey is by no means comprehensive, we request our readers to share their feedback and help us make these reports more useful.
Disclaimer: While Electronics Bazaar’s editorial team has taken the utmost care to contact all possible sources to make the list comprehensive, we may have inadvertently left out a few companies from this list. Information contained in the following report has been obtained from sources deemed reliable, and Electronics Bazaar makes no claims with respect to its accuracy. Neither Electronics Bazaar nor its affiliates, officers, directors, employees, owners, representatives nor any of its data or content providers shall be liable for any errors or for any actions taken by any entity on the basis of this information.
|TOP CCTV CAMERA BRANDS, Revenue wise|
|A: These companies are into multiple businesses in India. The revenue figures mentioned here are the companies’ consolidated figures of their total business in India, of which CCTV camera business is a part|
|Rank||Company||Revenue in Rs million (India figures)||Year|
|Rank 1||Samsung India Electronics Pvt Ltd||200,000||2011|
|Rank 2||LG Electronics (I) Pvt Ltd||162,000||2011|
|Rank 3||Bosch Ltd||84,000||2012|
|Rank 4||Sony India Pvt Ltd||63,130||2011-12|
|Rank 5||Godrej & Boyce Mfg Co Ltd||63,114||2011-12|
|Rank 6||Panasonic India Pvt Ltd||44,300||2011-12|
|Rank 7||Schneider Electric India Pvt Ltd||20,572||2011-12|
|We could not rank Honeywell International India Pvt Ltd, CP Plus, Dahna Technology Co Ltd and Avtech, as we could not procure their revenues|
|TOP CCTV CAMERA BRANDS, Revenue wise|
|B: Security and surveillance business is the main business of these companies in India, of which CCTV camera business is a part. The revenue figures mentioned here are the companies’ consolidated figures of their total security and surveillance business in India, of which CCTV camera business is a major part|
|Rank||Company||Revenue in Rs million (2011-12) (India figures)|
|Rank 1||Zicom Electronic Security Systems Ltd||2220.8 (consolidated figure Rs 4856.2 million)|
|Rank 2||Autocop Group (security & surveillance)||900 (consolidated figure Rs 21,800 million)|
|Rank 3||Digitals India Security Products Pvt Ltd||287.1|
|Rank 4||Verint Systems India Pvt Ltd||272|
|Rank 5||Samridhhi Automations Pvt Ltd||261 (Rs 320 million in 2013)|
|Rank 6||Vantage Integrated Security Solutions (P) Ltd||180.7 (Rs 311.3 million in 2013)|
|Rank 7||Vintron Informatics Ltd||131.5|
|We could not rank Prama Hikvision, Electronic Eye Systems, Axis Video Systems India, Alba, Secure Eye, as we could not procure their revenues|
Popular CCTV CAMERA BRANDS in India as per EB Survey
To ascertain the popularity of the CCTV camera brands in India, a survey was conducted among the distributors of Delhi & NCR, Mumbai, Bengaluru and Kolkata, and end-users across India
|Same as (A) in the above table|
|Same as (B) in the above table|
|Rank 1||Prama Hikvision|
|Rank 2||CP Plus|
|Rank 9||Electronic Eye|
Companies that are into multiple businesses in India, ranking based on revenue
|Samsung India Electronics Pvt Ltd|
Annual Revenue 2011: Rs 200,000 million (This figure is the consolidated revenue of the company’s different divisions in India)
Samsung Techwin, a subsidiary of the Samsung Group, develops and manufactures security and network control systems. It does not manufacture CCTV cameras in India, but its products are available in the market through a large network of distributors. Headquartered in New Delhi, Samsung India has 19 branch offices located all over the country.
– Established in South Korea in 1977
Contact details: Ph: 82-31-7408105, www.samsungtechwin.com/
|LG Electronics (I) Pvt Ltd|
Annual Revenue 2011: Rs 162,000 million (This is the consolidated revenue of the company’s different divisions in India)
LG Electronics India is a subsidiary of LG Electronics, a Korea-based multinational company. LG does not manufacture CCTV cameras in India; they are manufactured in different plants located outside India under the LG brand name and are sold in India through its sales division. With its range of IP and analogue cameras, LG is on a drive to cater to verticals like education, banking and finance, retail, transportation, etc. It targets a 10 per cent market share in the security vertical in India.
– Established in South Korea in 1958
Contact details: Ph: 91-120-2560-900/940, 91-120-2560-956, www.lg.com
Annual Revenue 2012:Rs 84,000 million (This is the consolidated revenue of the firm’s different divisions in India)
Bosch Ltd markets its wide range of CCTV cameras in India that are manufactured in its facilities across the globe—in Portugal, Spain, USA, Germany, Japan and the Netherlands—under the Bosch brand name. It sells in India through its sales division, headquartered in Bengaluru. In India one can get its complete range of specialised state-of-the-art products and systems for standard or customised applications and projects. Besides Bengaluru, it has 12 other sales offices and multi-location development centres in India. It also has a good network of distributors across India.
– Established in Germany in 1886
Contact details: Ph: 080-4176-8243, [email protected], www.boschsecurity.co.in, www.boschindia.com
|Sony India Pvt Ltd|
Annual Revenue 2011-12: Rs 63,130 million (This is the consolidated revenue from the different divisions of the company in India)
Sony India is a subsidiary of Sony Corporation, Japan. It does not manufacture CCTV cameras in India, but sells its own products through a large network of channel partners. In India, Sony has
– Established its India operations in 1994
Contact details: Ph: 91-11-6600-6600, www.sony.co.in
|Godrej & Boyce Mfg Co Ltd|
Annual Revenue 2011-12:Rs 63,114 million (This is the consolidated revenue from the company’s different divisions in India)
Godrej & Boyce is a holding company of the Godrej Group, and Godrej Security Solutions is a business unit of Godrej & Boyce. It provides comprehensive security solutions including technologically advanced sphere-like cameras with analytics, substance detectors, etc. Its state-of-the-art manufacturing plant is located in Mumbai. It has a presence in more than 45 countries. In India, it has 20 branch offices.
– Established in 1897
Contact details: Ph: 91-22-2518-8010/2518-8020/2518-8030, [email protected], www.godrejsecurityequipment.com
|Panasonic India Pvt Ltd|
Annual Revenue 2011-12: Rs 44,300 million (This is the consolidated revenue of the company’s different divisions in India)
Panasonic India is a sales, marketing and distribution company for the Panasonic brand of products in India. Panasonic does not manufacture CCTV cameras in India but sells its brands through its sales division. It has its headquarters and R&D centre in Gurgaon to develop India specific products. It currently has 28 branch offices across India.
– Established its operations in India in 1972
Contact details: Ph: 91-124-4596600, www.panasonic.co.in
|Schneider Electric India Pvt Ltd|
Annual Revenue 2011-12: Rs 20,572 million (This is the consolidated revenue of the company’s different divisions in India)
Schneider Electric, which had acquired Pelco (USA) in 2007, offers the Pelco brand of CCTVs in India. Operating from its manufacturing complex in central California, Pelco designs, develops and manufactures video security systems, including high-definition and IP camera systems. Schneider has its sales offices in India through which it distributes Pelco CCTV cameras.
– Headquarters in India at Gurgaon
Contact details: Ph: 1800-103-0011 (toll free), 1800-180-1707 (toll free), [email protected], www.schneider-electric.com
Security and surveillance business is the main business of these firms in India, ranking based on revenues
|Zicom Electronic Security Systems Ltd|
Annual Revenue 2011-12: Rs 2220.8 million (Consolidated revenue Rs 4856.2 Mn)(This figure is the consolidated revenue of the company’s security & surveillance business in India)
The company manufactures CCTV cameras in its Parwanoo facility in India, under the brand name Zicom. It operates in over five countries and across 400 cities in India. With the capacity to produce 300,000 units per year of all varieties of security products, it caters to verticals like retail, as well as the SME, home, B2C and B2B markets with its customised security solutions that are conducive to the Indian environment.
– Established in 1994
Contact details: Ph: 1-800-270-4567, 1-800-270-8888, www.zicom.com
Annual Revenue 2011-12: Rs 900 million (Consolidated revenue Rs 21,800 Mn)
Autocop Group constitutes a number of companies. Established in 2007, Autocop facility security division (FSD) is an integral part of Autocop India Pvt Ltd, which plays a pivotal role in shaping the automotive security industry. Backed by core values, leading brand name, and a strong well-spread network, Autocop facility security division echoes the future of the security industry in India. Autocop FSD is a name that stands for a one-stop solution provider for end-to-end safety and security solutions.
– Brand: Autocop
Contact details: Ph: 1800-3000-0700, 022-40783333, [email protected], www.autocopsecuritysolutions.com
|Digitals India Security Products Pvt Ltd|
Annual Revenue 2011-12: Rs 287.1 million (This figure is the consolidated revenue of the company’s security & surveillance business in India)
Digitals India manufactures CCTV cameras at its 1672 sq m (18,000 sq ft) facility in Electronics City, Noida, under the brand name ‘Di’. It develops its own software and does R&D at its facility. Digitals India’s major focus is in the banking sector. Other areas it focusses on are PSUs, government establishments, state police departments, airports, Delhi Metro Rail Corporation, petroleum companies and a multitude of power projects all over India. The company currently has eight registered branch offices across the country, which are further backed by 19 service centres.
– Established in 1981
Contact details: Ph: 91-0120-4275850, 4202273, [email protected], www.digitalsindia.com
|Verint Systems India Pvt Ltd|
Annual Revenue 2011-12: Rs 272 million (This figure is the consolidated revenue of the company’s security & surveillance business in India)
– Established in 2004
Contact details: Ph: 91 124-4159500, [email protected], www.verint.com
|Samriddhi Automations Pvt Ltd|
Annual Revenue 2011-12: Rs 261 million (Rs 320 million, claimed by the co.)
Samriddhi Automations is an indigenous manufacturer of CCTV cameras. It indigenously designs and manufactures technologically advanced CCTV cameras at its manufacturing facility in Haridwar under the brand name ‘Sparsh’. An innovative and quality-conscious company, Sparsh was selected by Sony Singapore to design and manufacture its CCD board cameras for the Indian market. Texas Instruments provides technology support to Sparsh for its IP cameras. The company sells through its extensive distribution network across India and also supplies products as an OEM to various major security solutions providers.
– Established in 2002
Contact details: Ph: 0120-4518900, [email protected], www.sparshsecuritech.com
|Vantage Integrated Security Solution (P) Ltd|
Annual Revenue 2011-12: Rs 180.7 million (Rs 311.3 million in 2013)
Vantage is exclusively into the electronic security and surveillance business and manufactures its products at its three facilities (amounting to 836 sq m or 40,000 sq ft) in Noida, under the brand name Vantage. Other than manufacturing, Vantage also imports state-of-the-art security products from the world’s leading manufacturers and distributes them in India and abroad. It also develops its own security-related software and has an in-house R&D team. Vantage caters to small, medium and large scale enterprises across all industries and specialises in providing turnkey solutions to government departments. With more than 1200 channel partners across India and distributors in 14 countries, it is capable of providing world class solutions, customised according to the needs of the customers.
– Established in 1990
Contact details: Ph: 91-120-4632200, Mob: 9873055881, [email protected], [email protected], www.vantagesecurity.com
|Vintron Informatics Ltd|
Annual Revenue 2011-12: Rs 131.5 million (This figure is the consolidated revenue of the company’s security & surveillance business in India)
Vintron Informatics Ltd is one of the pioneers in the manufacture of electronic security and surveillance products in India. It manufactures its CCTV cameras in its manufacturing facility at Okhla Industrial Area, New Delhi, under the brand name Verint. Its manufacturing facility has 10 SMT machines, with a combined capacity of making more than 500,000 CCTV cameras per month. Apart from its manufacturing capabilities, Vintron has a pan-India presence with more than 400 channel partners. It also provides OEM services to various companies.
– Established in 1991
Contact details: Ph: 011-43740015, 011-43740016, [email protected], www.vintroninformatics.com