India’s Tablet Market Grew By 13 Percent In Q2 Led By Lenovo: CMR


Lenovo grew in the region and maintained the first place, mainly driven by work from home and learning from home requirements

Lenovo has maintained its lead in the Indian tablet market in the second quarter as the overall segment saw a growth of 13 per cent quarter-on-quarter, as per CMR’s India Tablet PC Market Review Report for Q2 2021.

Lenovo led the tablet market with a 45 per cent market share. Apple iPad shipments recorded a 65 per cent year-on-year growth.

Much like the previous quarters, this quarter’s growth too was driven by back-to-school offers and the continuous need for new companion devices in the ongoing work-learn-unwind at home environment.

However, supply chain challenges continue to impact the tablet market.

According to Menka Kumari, Analyst-Industry Intelligence Group (IIG), CMR, “The COVID-19 pandemic impacted the Tablet market in India. Driven by regional lockdowns in the wake of the second pandemic wave, the tablet market declined in Q2 2021. However, tablet shipments revived in June.”

Lenovo grew in the region and maintained the first place, mainly driven by work from home and learning from home requirements. The top models sold in Lenovo were primarily in the Value for Money segment.

Samsung replaced Apple at the second position for Q2 2021 with 28 percent market share. Samsung saw tremendous growth in its market share by 55 percent quarter-on-quarter.

Apple slipped down to third place in the market leaderboard with 23 percent market share.

Qualcomm and MediaTek Chipsets Reign

When it comes to chipsets, Qualcomm had a 38 per cent market share in the tablet market. MediaTek was placed second with 31 per cent market share, while Apple accounted for 23 per cent share.

Menka further stated, “The tablet market will see the potential entry of new market players, mainly Chinese smartphone brands, including the likes of Xiaomi and Realme, with their aggressive spec-and-value marketing play. They could disrupt the market dynamics of the Tablet industry.”

CMR further said that it estimates an overall growth of tablet shipments by 5-10 per cent in Q3 2021.

“We remain cautiously optimistic for the Tablet Market to grow in Q3 2021. The tablet market will be driven by both consumer and enterprise segment. On the back of attractive offers during the upcoming festive season, we anticipate consumer demand to remains stable. However, a potential third COVID wave may dent the market. Over the long-term, the progressive evolution of the foldable form factor, such as those championed by Samsung, could also impact the tablet market,” added Menka.


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