Judith Tseng, Marketing Supervisor at Edimax Technology Co., Ltd in conversation with the EFY elaborates on deploying wireless technology products with main focus to create a niche in the Indian market for their products through a dedicated channel.
Tell us a bit more about your business.
Edimax, established in 1986, has grown to be one of the world’s leading manufacturers of advanced network communication products. Edimax Technology is dedicated to the design, development, manufacture, and marketing of a broad range of networking solutions. Edimax is headquartered in Taiwan (Republic of China) and has been listed at the Taiwan Stock Exchange since 2001 with consistent year-on-year revenue growth. In 2003, Edimax received ISO 9001, ISO 14000 and ISO 27001 certification and was ranked in the top 35 most valuable international Taiwanese brands by Interbrand in 2014.
Can you share some details about its leadership team?
The EDIMAX brand is under the OBM Business Unit of EDIMAX Technology (EDIMAX group). Led by the Director of OBM BU under the EDIMAX group, it includes: marketing department, product planning department, sales department and technical support & service department. In addition, the cooperation with EDIMAX group’s R&D and manufacturing departments provides leading technologies and innovative networking products and services to customers.
How do you define your products to customers?
Edimax Wireless, Wired and AIoT (Artificial Intelligence IoT) / IIoT (Industrial IoT) network equipment are made for SMB, enterprises and home users.
Edimax’s wide and comprehensive product lines satisfies connectivity needs of any networking architecture or application for SMB, enterprises and home. Our products are distinguished by their value, performance and excellent support. The complete range of our products includes Surveillance Networking Solution, Embedded AIoT & IIoT Wireless Solution, SMB Wi-Fi and Wired Networking Solution, Home & Office Networking Solution and AirBox Air Quality Monitoring Solution.
Surveillance Networking Solution is a dedicated series PoE Managed Switches with unique features of Auto-VLAN, ONVIF conformant, managed, long-range made for IP Surveillance Applications. Embedded AIoT & IIoT Wireless Solution is a series of Wi-Fi 6/5/4 and Bluetooth 5/4 wireless USB adapters for various devices, which easily implement or upgrade to become AIoT or IIoT devices. Small-and-Medium Business (SMB) Wi-Fi and Wired Networking Solution includes Wi-Fi 6/5 Wireless Access Points, 10/2.5/1 Gigabit Managed PoE Switch and related PoE & Switch accessories.
Home & Office Networking Solution is designed for your smart home and small-and-home-office networking needs, including Wi-Fi 6/5/4 Routers, Range Extenders, Access Points, Wireless or Wired Network Adapters, Smart Plug, Switches and other customer-oriented networking applications. AirBox Air Quality Monitoring Solution comes with Multi-Sensor Indoor and Outdoor Air Quality Detectors, Signal Board and Sensor-to-the-Cloud service with web-based management dashboard. A dedicated smart App that can instantly monitor your air quality status for smart city, smart building and business applications.
What is the unique strength of your products?
With over 3 decades of experience in the networking industry, we are able to deliver the best-in-class solutions to our global partners and customers. We are committed to bringing the latest networking technologies to customers at the most affordable price. Not only do we manufacture products for the SMB and SOHO markets, but also enable our channel partners to provide complete networking solutions for large businesses. Our long-term business strategies and innovations have allowed our company to consolidate its status as a renowned value-adding and customer-oriented manufacturer in the networking industry.
How are your exports outside Taiwan & Mainland China, especially with India?
Edimax’s global presence spans across North America, Asia, and Europe. We also have branch offices and sales service centres in the USA, the Netherlands, the United Kingdom, Poland, Romania, France, Germany, Australia, Ukraine, UAE, Russia, Italy, Spain, China, India, Singapore and Hong Kong. We currently serves over 70 countries via our worldwide distribution channels. We make a concerted effort to fulfill all local and global networking needs.
Registered in 2013, Edimax Technology Co. Ltd. has made it to the list of top suppliers in India. The supplier company is located in New Delhi. It is listed in Trade India’s list of verified sellers offering supreme quality.
What are the latest offerings that you are promoting to Indian customers and any further plans for expansion?
Major products promoted in India are: Surveillance Networking Solution, Embedded AIoT & IIoT Wireless Solution, SMB Wi-Fi and Wired Networking Solution, and AirBox Air Quality Monitoring Solution.
Mainly, our focus is on the SMB Networking Product Agents. We are looking for distributors, channels and partners for introducing new solutions to the India market, including Surveillance Networking Solution and Embedded AIoT & IIoT Wireless Solution. We would like them to have prior experience in roles such as Networking related SI (System Integrator), VAR (Value Added Reseller) or Installer. Anybody interested in being our agent can connect with us on mail: [email protected]
What is your target for growth in the near future?
Edimax’s Taiwan and China-based R&D team consists of over 200 staff members. The solid and professional engineering team has contributed to our success in developing new products to meet the market’s ever-changing demands. Edimax products are all certified by CE and FCC and regional or country regulations if it is required. In addition to being ISO certified, Edimax has formed strategic partnerships with several chipset vendors. We are constantly increasing investment in our R&D centres to strengthen our ability to develop leading products and solutions.